April 16, 2008
The New Wonder Demo of Social Media Networking
Question: What does a consumer goods product - Dove soap, a search engine portal - Yahoo!, "That Girl" Marlo Thomas, an advertising guru Mary Wells, and a gossip columnist - Liz Smith - have in common?
March 14, 2008
Interview With Richard(atDell) Binhammer
Corporate social media marketing is a very new way of conducting business. As companies gingerly step into, what many perceive, are turbulent waters, not understanding the culture of this new world can lead to sand castle strategies being knocked over and washed away by the tides of conversation. One company who has been knocked over by conversational waves, but is now leveraging its learnings is Dell.
December 12, 2007
Gotham or Longtail Trust Builds Community
Recently I've been hearing buzz about... let's called them the Gotham Cities of communities. I don't think I need to name names but drop a few initials MS .. FB .. YT .. some people have been saying there is no need for any more. I believe that in this highly fragmented world opportunities do exist to build social media "long tail/niche," villages and perhaps more Gotham cities as well.
August 14, 2007
Voices of Chrysler: Voices of Change
Get Ready For The Next Hundred Years is the theme of Chrysler's new advertising campaign. Chrysler itself is revving up by launching a social media initiative that includes a multiple author blog - Voices of Chrysler, vlogs distributed on YouTube and podcasts.
August 6, 2007
The New Brand Experience
"It's not the car but the people I meet along the journey that I remember," Thomas Frank, creative director at MaxMedia Design said to me a few nights ago. We were party chatting at advertising.com's welcome-to-Atlanta bash. His words resonated with me. It was a flash of an idea that captured the essence of what ties social media to what marketers like to call the brand experience.
July 11, 2007
Q&A with Paul Levy: Can Healthcare Embrace a Democratic Form of Communication?
Paul Levy, President and CEO of Boston’s Beth Israel Deaconess Medical Center, and blogger of Running A Hospital Blog is no stranger when it comes to innovation and loving a good challenge. In 2002, when Paul took the helm of the BIDMC, the hospital was on verge of being sold by the Commonwealth. In 2004, the medical center reported a $28 million dollar operating surplus.
May 30, 2007
Blogs Open Doors for Critical Healthcare Conversations
Here is your challenge. Create a process that involves millions of people worldwide. Then to make things extra interesting throw in a dash of global politics for good measure. What would you do?
May 24, 2007
Relationships Are the New Currency
Last Sunday I was flipping channels and came across the Frank Capra film Mr. Smith Goes To Washington. You remember .. the flick about this naive senator, played by Jimmy Stewart, who stands up for truth, justice and the American dream.
April 18, 2007
A Primer for Building Online Community
From Usenet of the 1980s to MySpace, Second Life and Daily Fix almost 30 years later, people have created valued relationships online. When blogs entered the virtual scene they provided an opportunity for anyone with an internet connection to build their own community.
March 6, 2007
16 Social Media Networking Ideas for Marketers
What do you get when you do your job well? Not your organization... but you? A raise? A promotion? The employee of the month parking spot? The satisfaction of knowing you did your best and moved the brand forward? All good stuff.
January 26, 2007
How Do You Build A Social Media Community? Q&A with BlogHer's Elisa Camahort
Last month I caught up with Elisa Camahort, co-founder of BlogHer. Over breakfast in DC we chatted about blogs, women in social media and the challenges and opportunities facing BlogHer founders Elisa Camahort, Jory Des Jarden and Lisa Stone, as they build an organization that is focused on women who are involved with social media....
November 1, 2006
Social Media: A Spash of Cold Water
Social Media Is Active Sharing Online. That's Mike Murphy, Chief Revenue Office at Facebook's definition and it works for me. Mike was the guest speaker at a recent AiMA event where he shared his views and about social media and insights about how the 18 to 24 demo views communication....
October 15, 2006
The Culture Of Blogs
Last week the trumpets were blown and bloggers rallied to defend the culture of the blogosphere....
June 12, 2006
Is There Something Rotten in CGM Research?
For marketers, the first step in understanding social media/blogs is listening in on the conversations that are taking place with our customers....
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