December 10, 2007
I Should Hate David Maister
In the traditional view of business competition, I should hate David Maister. He targets the same types of clients that I do -- professional service firms -- and his work is designed to help them achieve the same goals -- marketplace gains.
December 4, 2007
Getting on the B2B Brandwagon
Harvard's John Quelch offers a summary of his study regarding B2B brands, on his Harvard Business Online blog post here. His post, titled "How to Build a B2B Brand," cites five characteristics of leading global B2B brands. They are...
September 17, 2007
Here's Why Marketers Leave Professional Firms
 One of my consulting-firm senior Marketing friends has just lost another marketing director.
September 10, 2007
In a Snit: Are We Getting Stuck with the Dirty Work?
I'm having a tiff with Ford Harding, the rainmaker guru to professional service firms.
July 26, 2007
Professional Service Firms and Social Networking: Part 5 of 6
Here’s Part Five of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher.
July 18, 2007
Professional Service Firms and Social Networking: Part 4 of 6
Here’s Part Four of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher.
July 12, 2007
Professional Service Firms and Social Networking: Part 3 of 6
Here’s Part Three of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher.
July 6, 2007
Professional Service Firms and Social Networking: Part 2 of 6
Here’s Part Two of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher. If you missed it, here's Part 1.
June 27, 2007
Professional Service Firms and Social Networking: Part 1 of 6
Many of my readers know I publish a newsletter called The Marketplace Master™ as a companion to my book, Marketplace Masters, How Professional Service Firms Compete to Win. The focus of my May 2007 issue was social networking...
May 23, 2007
CMOs: Be Very Afraid... NOT!
June's Fast Company magazine just published another chapter in the "CMOs-are-doomed" horror-genre of stories. This one is called "The Most Dangerous Job in Business." Of course, according to Fast Company, citing a survey by respected executive search firm SpencerStuart, it's the Chief Marketing Officer.
February 13, 2007
What to Expect from "Marketing Experts"
I've been ranting in a series of posts lately about what should be expected of marketing experts (and of course what we should expect from ourselves). Fiona Czerniawska's article on thought leadership last week from Mike McLaughlin's fantastic Management Consulting News brought new perspectives....
January 24, 2007
Setting Expectations for Marketing
In the last two weeks, I've heard from two global professional service firms about their desire to rebuild their marketing function. They've begun the process well: Selecting and interviewing a well-rounded group of senior leaders and influencers in order to determine what these internal clients want and need....
October 30, 2006
3 Epiphanies
Late last week, I promised I would write stories that wove marketing into my daily post-rotator-cuff-surgery physical therapy sessions. I had to wait several days, suffering through excruciating arm stretching, in order for inspiration to hit. Yesterday, I had three epiphanies....
October 4, 2006
Retiring A Brand Icon?
Last spring, I learned that I'm a distant cousin of Mississippi civil rights and education pioneer James Meredith....
September 13, 2006
Getting Kicked Out
In recent weeks, we watched Pluto get demoted and Tom Cruise get snubbed....
August 24, 2006
Where Are the Clients in Competitive Intelligence?
Last night, I saw a 30-second TV ad called "Business: Inspiration" on Visa's new "Life takes Visa" campaign....
August 16, 2006
The ROI of Leadership
This week's news that Indra Nooyi will take over the reins of PepsiCo will bring the inevitable re-focus on the ROI of female corporate leadership....
July 28, 2006
Why Are These People Crying?
Just today, I had conversations with two people with different levels of seniority and in different professional sectors about a scenario I had hoped would never occur again: as a firm rakes in the revenues and profits, resistance builds to investing in tomorrow's marketplace advantage....
July 25, 2006
Is Professional Services Marketing Broken?
Whoa -- and Hurray. I just read Ben McConnell's post Marketing isn't broke; it's broken....
July 24, 2006
"At what cost?" Moment-of-Truth Decisions
Recently, with what I thought was reasonable clarity, I made a decision to attend an event....
July 17, 2006
Quality at Ground Level
One of the most important axioms I ever learn about professional services marketplace leadership was from Carl Bochmann, a former Booz Allen Hamilton partner, who taught me that "quality is your best salesperson...."
June 27, 2006
The Baggy-Pants Marketing Syndrome
The June 20 Wall Street Journal "Page One" featured a laugh-out-loud article, "Perpetrator Problem: It's Hard to Run Away In Falling Trousers"....
June 22, 2006
Professional Firm Clients Don't Care Where your Office Is!
In the last six months, I've heard from some professional service firms who have asked for my help on choosing new markets in which to pursue growth....
June 9, 2006
Bird's Eye View
Who can help being mesmerized by live digital images of eaglets being hatched and nurtured right in their own nest...?
May 31, 2006
The Myth of Intellectual Capital
Recently I attended the Boston chapter meeting of the PM Forum....
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