May 1, 2008
Barriers of Entry are GOOD
Let’s talk about putting up barriers of entry to your latest Web 2-point-ohhhh project. I don’t know about you, but I’m getting invited to web apps and social networks that I’ve never even heard of before (and a lot of them sound the same to me). Signing up is all the same: click here to join, fill out these fields, upload an image and wa-lah, you’re in.
April 7, 2008
What’s Under Your Fingernails?
So we had or annual “looking forward” meeting last month and you never know what the principals might have in store (besides the beer and wine, of course). This year was no different as we were presented with “Tequila Shots – Brains on Fire style,” which is a small bound book outlining our goals and vision as a company peppered with inspirational quotes from our own. My favorite?
March 26, 2008
'Good artists copy, great artists steal.'
Yep, you’re right. Pablo Picasso said it. And it still applies today. Even in the realm of word of mouth marketing.
May 2, 2007
Bashing Your Competition
I don’t watch much TV, but lately I’ve been noticing a lot of ads on the tube where companies call out their competition. And I have to tell you, it’s just one of those things that gets all stuck in my craw. So I have to ask: Why?
April 9, 2007
Word of Mouth Training Wheels
Afraid you're gonna fall and skin your knee on your first Word of Mouth Marketing outing? That's fair. So why not strap on some training wheels first?
February 15, 2007
Hitting Spec Creative in the Head with a Bat
So now you know how I feel about doing spec work to win new business, eh? It’s something we abandoned a long time ago, for many reasons.
January 22, 2007
Further Proof Traditional Advertising Is Losing its Grip
Even the most innovative, out-of-the-box (man I hate that phrase) ads aren’t pushing sales anymore. Let me back up....
November 20, 2006
The Customer Generated Media Backlash
Ad agencies - large and small - are shakin' in their boots and trying to turn the tide against the very people that they get paid to market to. Ironic, isn't it...?
October 20, 2006
The "WE" Mentality
I’m sitting here listening to a colleague have a conversation about a college football game this weekend. He keeps referring to the team as “we”....
September 27, 2006
Verizon Grows a Pair
The boys and girls over at MediaPost report that Verizon is planning to launch a “no-holds-barred blog” by the end of the year....
September 8, 2006
Cheap Word of Mouth
I apologize that I can’t remember where I read this quote earlier this week…
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