November 12, 2007
What Is It About 'Social Media' People?
I spent a day at the Austin Social Media Workshop last week, and yes, I learned a thing or two. I also made an observation that probably shouldn't be all that surprising.
June 22, 2007
Is Amazon Getting Bloggy?
My inner book addict has loved Amazon since the day Jeff Bezos launched it. I've grown to rely on the site even more as a you-name-it-we'll-ship-it shopping resource because of the buyer feedback mechanisms. However, those have evolved into something a little scary lately. Visitors not only rate your rating, now they can post comments about your comments. Is this... blogging?
June 11, 2007
Screwing Up the Email Subject Line: From Whoops to Wow!
The funniest thing happened today. Well, maybe more embarrassing and goofy than funny. I write email messages to 4,000 of our Premium Plus members each week to announce our upcoming virtual seminars, and this time I screwed up the subject line. It brought an unexpected result!
May 8, 2007
You CAN Teach an Old Dog New Marketing Tricks
Well, Zazzle.com isn't exactly OLD (even in Internet years). But they seem to be doing things a lot differently than when I first met them in 2002. As a result, they are getting ancient customers like me totally re-engaged with their Web site.
February 20, 2007
When Your Customer Is a Big Fat Jerk
MarketingProfs has 242,471 members, and I love 242,468 of them. A few are jerks.
August 3, 2006
Drive-By Marketing
So I'm parked at a Sonic, ordering my kidlet some chicken strips and tater tots when she suddenly starts bouncing up and down in the back seat hollering, "Look, Mom! It's one of those Geek Squad cars...!"
August 2, 2006
World's Best Marriage Proposal
I'm thinking that my tithe to eHarmony might not be the best self-promotional strategy when it comes to romance....
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