April 6, 2008
How To Caputure a Moment in Time Through the 'Eyes of Many'
How to archive events from multiple perspectives
The primary concept that the majority of my brain power has been allocated to has been the idea of community feeds that I discussed in my previous article, "Harnessing the Wisdom of YOUR Crowds: Why the Wisdom of Crowds Is Flawed."
March 17, 2008
Harnessing the Wisdom of YOUR Crowds: Why the Wisdom of Crowds Is Flawed
How many feeds are you currently subscribed to on your RSS reader of choice?
50, 100, 150....... Do you have more than Scoble?
What was your breaking point?
January 23, 2008
Branding, the Long Tail, and the Multi-Message Frontier
You can do a joke that only 1% of the audience gets, as long as it doesn't derail the enjoyment of the mass... and that 1% becomes a fan for life. David X. Cohen should have been a marketer, because what he has accomplished is targeted communications through mass media. Brilliant!
November 30, 2007
Open Letter to Starbucks: Embrace New Media to Preserve Authenticity
To Starbucks: Media blasts won't help your bottom line
Starbucks is a company I try to hard to hate, but can't, which is more than I can say for most.
November 28, 2007
Guide to Facebook Fan Pages: Destinations vs. Collaborative Conversation Spaces
Facebook Fan Pages need to be conversation spaces not destinations. There are a lot of posts flying around the blogs on Facebook's new Fan Page system, covering privacy, just outright outrage, and even a couple kudos on tapping into the influencer hierarchy.
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