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Scott Petinga

April 20, 2007

From CRM to CRN

It's not a typo. For the last nine years, I've been engulfed in permission-based marketing and I've finally come to the conclusion that it's more about nurturing a relationship -- not necessarily trying to manage one.


June 14, 2006

Screwed by Virgin!

Virgin Mobile will launch a program dubbed “SugarMama” that allows customers to get 75 minutes of airtime FREE....


May 10, 2006

Can You Hear Me Now?

As the adage goes there's always a first time for everything....


Can You Hear Me Now?

As the adage goes there's always a first time for everything....


May 9, 2006

A Pair Of Morons

One of the latest TV spots from Hershey wants us all to believe that their Take 5 Candy Bar is better than having any number of high-end products....


May 2, 2006

Buzzed Beyond Belief!

Large companies aren't the only one these days with dumb-ass advertising campaigns....


April 26, 2006

Coke: Finally Lost Its Fizz

The number one carbonated beverage company in the world has finally lost touch with reality....


Coke: Finally Lost Its Fizz

The number one carbonated beverage company in the world has finally lost touch with reality....