November 20, 2007

As a PR person, you know it's time to focus on multimedia when daily newspapers start posting Hollywood-style trailers on YouTube to attract readers. This two-minute promo for the Dallas Morning News series "Unequal Justice" is extremely well-made, and is backed not only by a five-part print investigation into killers released on probation, but also by an excellent multimedia section on DallasNews.com.

September 5, 2007

I love journalists. Hell, I used to be a pretty good newspaper man myself. But let's be real: Reporters are known to occasionally flip the script on their subjects.

June 25, 2007

Here and elsewhere, you've read posts from various blog consultants trying to drag you into the social-media swimming pool. If you're like most companies, however, you're kicking and screaming all the way -- clutching the patio umbrella with both hands as you protest, "But will it help my bottom line?"

April 25, 2007

Most working journalists have to deal with hundreds, if not thousands, of press releases that cross the transom every year. That's more than they're going to read, of course. And of the ones they "read," all but a few are destined to receive a half-hearted skimming, followed by a click of the delete button.

April 18, 2007

It might surprise you to know that, of all the workers in the world, hairdressers are the happiest. Hairdressers are happier than lawyers, doctors, accountants -- and marketers. "How come?" you ask. "What do they know that I don't?"

November 6, 2006

I goof off almost every day. In fact, when I'm very busy, as I have been lately, I work very hard to incorporate some goofing-off time in my schedule....

September 13, 2006

In the world of promotions, you know you've come up with some good chachka if the client prospect you ship it to keeps it for the next seven years....

June 23, 2006

Emotional detachment makes people cruel. It's easy to turn people into caricatures when you don't really know or care about them....