February 28, 2008
Is A/B Testing Online on the Rise?
I just returned from the Online Marketing Summit in San Diego where, among the many sessions, I found myself in a room of over 80 marketers who claimed to be A/B testers. I could believe it if it were a direct marketing conference, but an online marketing conference? Has the world of direct response finally made it's way online in a disciplined and systematic way?
November 9, 2007
ad:tech New York Day 3: User-Generated Content and the Hollywood Writers Strike
I am heading back to Los Angeles after attending ad:tech in New York (with a record 13,000 attendees), thinking about how we may be experiencing a significant moment in the growth of user-generated content as the professional writers in Hollywood bargain for royalties from consumption of their content online.
November 8, 2007
ad:tech New York, Day 2: Using Social Networks to Make Money
Yes, social networks are cool and great fun. But how can we marketers use them to drive business?
November 7, 2007
ad:tech New York: Building Brands via Social Networking... Politely
Big news came from Chief Executive Mark Zuckerberg announcing Facebook Ads -- an ad system for businesses to present Facebook users with targeted ads in a social context, that encourages customers to share marketing messages with friends.
October 3, 2007
MarketingProfs Conference Coverage: Amazing Attendees
It was a thrill to be among 270 business-to-business marketers for two days of learning and inspiration at the first ever MarketingProfs conference. I knew for several months that we had an excellent program with high quality speakers covering the complete scope of topics, which would appeal to a range of managers from a range of company sizes and industries.
July 30, 2007
How Many Are You Reaching and Who Are They?
Answer these questions convincingly, and emerging media enters the big leagues of advertising. Writing in Ad Age last week, Steve Rubel, Senior VP at Edelman's Me2Revolution practice and a thought-leading blogger and media strategist, writes that a metric to track "influence" is the holy grail for advertisers who are monitoring the new digital media.
April 5, 2007
The Biggest Threat to Email Marketing...
...is not delivery. Or spam. Or open rates. Or click-throughs. Instead, the biggest threat to email marketing is the failure of marketers to "market" email as a communications vehicle to senior management.
March 20, 2007
CEO of Top Hospital Blogs with Candor
Paul Levy, President and CEO of Beth Israel Deaconess Medical Center in Boston (the Harvard Medical School teaching hospital) started his own blog (Running A Hospital) because "he believes in transparency for everything we do," Senior VP of Communications, Judy Glasser, told me during a phone interview last week.
December 4, 2006
MPlanet 2006: What Keeps P&G's Larry Huston Up at Night?
Here's what: Generating $5 billion a year in organic growth at P&G. Not an enviable position. But speaking at last week's MPlanet event, Huston, who is VP Innovation, said that's what keeps him up at night and (during the day) traveling around the globe.....
MPlanet 2006: Shining a Light on Web 2.0
If you are struggling to understand the impact of new technology on consumer behavior and marketing strategy, you will find it helpful to have the classification developed by Brian Kardon, Chief Strategy and Marketing Officer of Forrester Research....
October 23, 2006
Should You Drop "Marketer" from Your Title?
I gave a presenation to 40 mid-career marketers "in transition" the past week on the topic of Seven Types of Marketing Champions: Which One Are You...?
October 11, 2006
ROMI Won't Get You to the Strategy Table
Yes, your CEO and CFO want to know which half of your advertising is working. They do want marketing communications -- often as much as 20% of all expenses -- to be effective in generating sales....
October 5, 2006
Dell Is Looking for a CMO
Fortune reports that Michael Dell now realizes the primary reason for his company's woes is that he has turned his back to marketing....
August 13, 2006
Should CMOs Blog?
Blogging doesn’t get marketers to the executive suite and won’t keep them there....
June 16, 2006
Spam Phone Calls
Are you up in arms about the increasing number of unsolicited and pre-recorded telephone calls you get...?
May 23, 2006
Clean Up Your Language
Marketers speak a language that is neither consistent nor relevant to other managers....
May 22, 2006
7 Ways to Blog: Which Type Are You?
Knowing your blogger type and what type of blogs your company uses for marketing will go a long way...
7 Ways to Blog: Which Type Are You?
Knowing your blogger type and what type of blogs your company uses for marketing will go a long way...
May 8, 2006
What Scares Your CEO?
The only thing we have to fear is not fear itself. In fact, fear may be very useful for marketers who need to shake up their CEOs....
What Scares Your CEO?
The only thing we have to fear is not fear itself. In fact, fear may be very useful for marketers who need to shake up their CEOs....
April 13, 2006
Why Is This Night Different?
That's the question asked Wednesday night during Passover Seders attended by Jews and many non-Jews around the world. For marketers...
April 3, 2006
Are You A Liar?
Seth Godin says so. At least so says the title of his latest book, All Marketers Are Liars. However, once you start reading the book, it's clear that what Seth means is...
March 28, 2006
Women Excel In Marketing
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