June 10, 2008
White Papers, Lead Gen, New Rules of PR and Marketing!
This conference has flown by and by all accounts (all the smiling attendees) has really been a great success. Here are some quick tidbits and insights from today's programs.
June 9, 2008
MarketingProfs B2B Forum: LinkedIn, Facebook, Twitter and More
This afternoon had the pleasure of sitting in on Chris Brogan's session, "Successful Lead Generation in a Social Media World," at our B2B Marketing Forum in Boston. The session was superb and my favorite quotes from the session are as follows:
MarketingProfs B2B Forum: Secrets and Lies -- What's Really Working in B2B Creative
Nancy Harhut presented, "Secrets and Lies: What's Really Working in B2B Creative" and covered the most common misconceptions about business-to-business creative and provided tips for identifying those lies and reinvigorating direct mail initiatives.
MarketingProfs B2B Marketing Forum: It's all About the People
We're all gathered at the MarketingProfs B2B Marketing Forum 2008 in Boston where it's nearly 90 degrees today! The morning kicked off with a great intro by Roy Young and Ann Handley and tons of inspiring presentations. I attended the B2B Web Design: Delivering on the Vision of Lead Generation helmed by Doug Lenos, VP Biz Intel and Erin Fagan, director, Marcom Programs for Teradata.
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