July 3, 2007
Are You a Jazz Marketer?
I recently came across an article called I Would Rather Be A Jazz Programmer. The article distinguishes between rockstar programmers (which are apparently what companies are looking for these days) and jazz programmers. Before I even read the content, the title got me thinking about what being a jazz marketer might mean.
June 1, 2007
Harnessing Nostalgia
A few times recently I've felt that brief wave of sadness and longing in the pit of my stomach that signals a nostalgic episode. Something will trip a bunch of connected neurons and suddenly I'll be transported back in time, feeling for a split second like my then-self.
March 9, 2007
The Imaginable Warmness of Being Sacrum
It can be tough to find a job in the advertising biz. Especially if you're in Germany and want to work in the "British Empire or Americas." So what do you do? You might start a blog about your job search and reach out to other bloggers, like Sacrum has done. Who is Sacrum?
February 14, 2007
What Does Your Face Look Like?
On Sunday morning I treated my kids to a funny face pancake at IHOP (the International House of Pancakes, for those of you who are actually "international" and therefore wouldn't know)....
January 11, 2007
Colonoscopies are not Colas: The Challenge of Social Marketing
Back in the '50s, Gerhard Wiebe asked the question "Why can't you sell brotherhood like you sell soap?" and thus the field of social marketing was born.* This question has formed the basis of wide-ranging efforts addressing issues like preventing youth smoking, promoting mammography, staving off bacterial infections from chitterlings, stopping domestic violence, encouraging physical activity and healthy eating habits, touting recycling and many more successful campaigns....
December 21, 2006
Grok Me, Baby! (or, Marketing to Introverts)
This week, I saw firsthand the power of speaking to people in a way that resonates with their own experience and inner landscape....
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