August 7, 2006
What Are Their “Need States"?
Mary Minnick, the relatively new CMO of Coke, likes to talk about 10 primal "need states" (e.g., hunger and thirst, health and beauty, etc.) in understanding the triggers around a customer purchasing one of Coke’s products, according to an interesting article I read in in BusinessWeek this week....
May 23, 2006
The Strategy Dilemma
Strategy can be both a complicated and straightforward subject to understand....
April 11, 2006
What If You Had 3 Months to Live?
If you haven't read Chasing Daylight by Gene O'Kelly, you are in for some deep thought and reflection....
What If You Had 3 Months to Live?
If you haven't read Chasing Daylight by Gene O'Kelly, you are in for some deep thought and reflection....
March 30, 2006
Avaya CMO - Good Interview
This is a good piece in salesandmarketing.com w/ the CMO of Avaya - a $5B Telco out of Basking Ridge, NJ. A couple of lines I liked ...
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