Opinion, Analysis and News from MarketingProfs Opinion. Commentary. News.
BLOG HOME RSS/XMLBOOK CLUBMARKETING PROFS
   
Matthew Grant

June 11, 2007

Marketing Careers: Is Marketing the 'IT' of the New Millenium?

How's this for a story? At the beginning of the 1990s, the U.S. -- along with a lot of the "developed" world -- were in a recession. Then, thanks to some technological revolutions involving personal computers, cellphones, and something called "the Web," things really heated up.


May 22, 2007

Michael Moore, Fred Thompson, and 'Controversy Marketing'

Michael Moore's new movie, SiCKO, due to be released on June 29th, debuted in Cannes this week to strong reviews. The most surprising assessment of the film came from Roger Friedman at FOXNews, who called the film "brilliant and uplifting" and said that it showed Moore's "maturity" as a filmmaker.