March 31, 2008

Once of the biggest challenges I have when it comes to Twitter is following what is being said. With nearly 700 people who I follow, it's easy to have hundreds of Tweets fly by in a matter of minutes. During the day I have to shut down Twitter when I need to focus on getting things done.

January 24, 2008

So, here's a premise I've been working on this for a while now. The 3 second ad is the new 30. Don't laugh, I did say three seconds. This is a micro-messaging world and 5, 15, 30 and (god forbid) 60 second spots are too long when paired with nearly instant-on content. Three seconds is about as much advertising as I will take and not have an adverse reaction to the message.

January 18, 2008

Some days I don't know whether to laugh or cry. I was just running through my feeds at lunch and I came across this post from Shel Israel. It seems that Mattel and Hasbro have issued a take down order on the popular Facebook application Scrabulous due to trademark infringment. As of this post there are 600,563 active users of the application.

December 19, 2007

Not a day goes by when I don't see complex technical terms thrown around in media press or on blogs. I often wonder if the average marketer knows what half of these terms mean. This new series is aimed at graphically illustrating (this is where the whiteboard comes into play) complex terms in ways that normal, non-geek people can understand. Next up is the API (application programming interface).

November 29, 2007

Wow, when those Facebook guys launch a new service, they really know how to create some buzz. Their latest addition is a service called Beacon.

What do you get when you combine video, social networking, micromedia and a very savvy French entrepreneur? You get Seesmic.

November 21, 2007

Not a day goes by when I don't see complex technical terms thrown around in the media or on blogs. I often wonder if the average marketer knows what half of these terms mean. This series is aimed at illustrating (this is where the whiteboard comes into play) complex terms in ways that normal, non-geeks can understand.

November 16, 2007

Imagine this scenario for a second. You're walking through Barnes & Noble. You've just picked up a hot cup of coffee and now you're ready to browse. You start checking out the new fiction best-sellers and move through the magazine section. Finished there, you head towards the business section picking one of a dozen routes. Just then...BAM!... you're standing on the sidewalk. You think to yourself, "What the...?"

November 14, 2007

One of the social networks that I frequent most often is LinkedIn. I've been a member of the service for years, but until recently they've not had the critical mass necessary to get traction. Over the last 6 months, however, I've seen a flood of people using the service to connect on a professional basis.

October 23, 2007

Last Friday I took an inside-out look at social news community Digg.com by showing you what it looked like and went over the key functionality. In this edition of whiteboard session, I want to dig (pun intended) into how the system works as a community to add value to the users.

October 19, 2007

Welcome to another video in a series I've been doing for MarketingProfs. This video on social network site Digg is a look at the site from the inside-out... with the goal of educating marketers on this new social networks.

October 3, 2007

Yesterday was my second day attending the Marketing Profs B2B Forum in Chicago. I met a lot of blog friends and made some new ones. The panel I attended on emerging media and its implications on B2B marketing was great and had the audience truly engaged. Here are my takeaways.

October 2, 2007

Everyone, at some point in time, has Googled themselves. As is often the case, some unexpected results come back in the mix. We posed the question, "What have you found when you Google yourself?", to some of the attendees of the 2007 Marketing Profs B2B Forum in Chicago.