August 16, 2007
First 4 Steps in Social Media for Businesses
If you were wondering where does Social Media Marketing fit into the classic “4 Ps of Marketing” model, check this out. Traditional 4 Ps of Marketing encompass Product, Price, Place and Promotion. Social Media as well as social networking sites enable the Promotion aspect, especially the Word of Mouth part of it. (Related question I posed on LinkedIn Answers — 44 answers). Subsequently, the Word-of-Mouth component enables the 5th P of Marketing - Participation.
August 6, 2007
Is Social Networking the Future of Word-of-Mouth Marketing?
Now, it's a given that there has been a tremendous amount of buzz around social networking in the recent past. Among all other social media sites and components, social networking is not only the fastest-growing but is being touted by analysts as the "future of the portal" (via a Bear Stearns report). My thoughts veered to this topic around a recent debate/discussion among bloggers (Jason Calacanis, Robert Scoble and others) on the value of marketing on social networking sites like Facebook.
July 17, 2007
Corporate Blogging 101: 10 Easy Steps to Get a Corporate Blog Up & Running
Running a corporate blog is a totally different ballgame from running a personal blog. Based on my experience starting the LinkedIn blog, here's a quick primer - just 10 easy steps (encompassing strategy, tactics and measurement) that you need to focus on to get any corporate blog off the ground. The following steps may or may not be applicable to every company so if your company has a unique challenge feel free to leave a comment.
April 10, 2007
The 3 Sides of the Community Coin
Recently my good friend, web strategist and community marketer, Jeremiah Owyang, had an insightful post on how to understand community manager role better. Jeremiah should know, given his experience at defining the role at his previous stints.
February 6, 2007
Corporate Blogging ROI: Now We're Talking!
In the recent past, we bloggers at MarketingProfs have surely tried our best to evaluate the current state of the corporate blogosphere, with many a good post from fellow bloggers. CK started it all with her debut post where she outlined the 5 rules for social media: Connect, Share, Be Honest, Make Friends, Be Contrite....
November 8, 2006
Borat vs. Snakes on a Plane
Five reasons why Borat boldly goes where "Snakes on a Plane" could not....
October 3, 2006
When YouTube Met Corporate America
Some of you might have noticed a recent blog conversation initiated by prominent ex-Microsoft blogger Robert Scoble regarding video demos. Scoble cites many powerful reasons for corporate marketers to be paying attention to the power of multi-media....
August 15, 2006
This Movie Better Make Some Money!
If you haven't heard of the "Snakes on a Plane" movie phenomenon (SoaP), then there is not much use consuming this post this late in the game....
August 7, 2006
Top 10 CMO Blogs
I have a penchant for corporate blog rankings (Top 10 Corporate Blogs, Top 10 CEO Blogs) and in the spirit of extending my trivia pursuit to Corporate Marketing Blogs, I decided to investigate the state of CMO Blog...
July 25, 2006
Doc Searls Hates Marketing?!
If some of you are wondering who Doc Searls is, I suggest you take a ride in the Cluetrain Manifesto -- one of the seminal works of our times that serves as an operations manual for businesses operating in this newly connected marketplace....
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