June 15, 2007

I like to think I do but it requires all of these traits, and more.

June 8, 2007

It all happens here. It's a glimpse of the future. What do you think?

May 30, 2007

Last week I gave a talk on Surviving in the Global Economy and one of my keynote slides really resonated with the audience. It was a question I posed to the audience: What does your global sphere look like?

May 8, 2007

Many of us have read Thomas Friedman's The World Is Flat, and now comes a new book by Ronald Aronica and Mtetwa Ramdoo who put air -- not sure hot or cold -- into Friedman's flat world.

April 17, 2007

Exporting offers all sorts of advantages, from increasing sales and profits to creating jobs and fostering wealth. But there are other ways in which exports help our economy.

April 11, 2007

In the future, there will be two kinds of enterprises: those that go global and those that die.

April 5, 2007

Going global doesn't have to be as complex as people make it out to be. To get started, I recommend you learn everything there is to know about a market before you do business there. And it's easy to access that kind of information.

March 27, 2007

Debra Guzov of Guzov Ofsink LLC , a New York-based international law firm, takes the personality of each new marketplace into account when building the company’s global brand.

March 6, 2007

Great brands transcend geography. But to build a great global brand, you must understand the vital role that your company’s electronic "face" plays in your success, says Marilynn Mobley, Senior Vice President of Edelman, the world’s largest PR firm, as well as a blogger.

February 26, 2007

Doing business overseas just got tougher, at least for some. Think I'm kidding? See for yourself by visiting The World Bank Group's Doing Business site.

February 14, 2007

How do you take your business global? This Valentine's Day, let me count the ways....

February 9, 2007

If you missed the recent Wall Street Journal article on how Beijing is attempting to get rid of bad translations, you can read it here. The bottom line is that visitors to China have always delighted in the unusual English translations that appear on the nation's signs....

January 31, 2007

Global small business owners know face-to-face meetings with international customers help cement quality professional relationships. But the practical aspects of planning international travel can be a bit of a maze. So how do you plan your trip? Where do you begin...?

January 23, 2007

Following up on my previous posts, here are five final ways to find new (or hidden) global markets....

January 19, 2007

A question that is asked of me often is "How do I develop trust in the global marketplace?" Nobody knows this topic better than Dr. Marsha Firestone, founder and president of the Women Presidents’ Organization (WPO), a nonprofit membership organization of women presidents running multimillion-dollar businesses....

January 16, 2007

Before going global, you must develop the right mindset. And that’s exactly what Giselle Rufer, founder and president of Delance, did before she launched her Swiss watch company....

January 8, 2007

Following up on last week's post, here are more ideas to inspire you to respond exactly to the needs of your customers in a whole new way in 2007, and to fuel greater global sales growth and profitability for your business....

January 5, 2007

In the new year, what is your global strategy? Your answer is a decision that reflects an analysis of market potential, company capabilities, and the degree of marketing involvement and commitment your management team is prepared to make....

September 17, 2006

...goes global! And for what better cause than this PEOPLink....

September 6, 2006

Get an inside glimpse of what Chinese people really want...

August 28, 2006

The lure of selling internationally is undeniable....

August 21, 2006

A great discussion on a Harvard Business School site on the impact of the new consumerist on global trade. Here's an interesting part....

July 19, 2006

Sure, business is important, but people matter, too. All too often we forget they go hand in hand....

July 7, 2006

How many of you have generated revenue for your business with customers located across borders today? Yesterday? One week ago? One month ago?

June 29, 2006

...particularly in the Middle East. The ME Excellence Awards Institute focuses on merits, rewards best practices and recognizes outstanding contributors....

June 20, 2006

...rule. At least in the global marketplace, they tend to fair better than men. Here are five reasons why....

June 5, 2006

That is, on going global. Most people say: "I find it too risky; I don't know how to get paid; I have no clue as to where to go first...

That is, on going global. Most people say: "I find it too risky; I don't know how to get paid; I have no clue as to where to go first...

May 24, 2006

Global business books. Here are my top five....

May 17, 2006

Going global is no longer an either / or proposition....

May 5, 2006

Determining how much you can afford to invest in your international expansion efforts can be a tricky proposition....

April 18, 2006

When it comes to exporting, you cannot be all things to all customers....

April 6, 2006

Taking your business global means searching for new customers and new markets. More than 95 percent of the world’s consumers live outside the United States. Where in the world are your cross-border customers?...

Taking your business global means searching for new customers and new markets. More than 95 percent of the world’s consumers live outside the United States. Where in the world are your cross-border customers?...

March 31, 2006

Think small and global marketing becomes a mouse-click away. As early as 1985, I started to view markets outside the USA as...