Opinion, Analysis and News from MarketingProfs Opinion. Commentary. News.
BLOG HOME RSS/XMLBOOK CLUBMARKETING PROFS
   
Karl Long

April 10, 2007

McKinsey Reports Businesses Loving Web 2.0... Except Blogs

Putting People First blog posted about a survey that strategy consultancy McKinsey just conducted with executives about Web 2.0 technologies. Although they found significant interest, execs still shy away from blogs.


September 26, 2006

Corporate Videos 2.0: SecondLife Machinima + YouTube

I had heard a week ago from the blog of Shel Holtz (of For Immediate Release fame) that a PR agency called Text100 had set up an office in SecondLife, and my immediate reaction was somewhat ambivalent....


September 14, 2006

Bad Spellers of the World... Untie!

A few days ago I wrote about Lonelygirl15 and how it had been discovered that she was not an angst-ridden teenager, but a figment of some filmmaker's imagination....


August 14, 2006

3 Rules for Managing Viral Marketing: What Every CMO Needs To Know

If you are responsible for the creative output of a marketing department or an agency, then this post is for you....


August 2, 2006

Why Social Media Kills the Competition:Yelp.com Case Study

I just came back from a trip to San Francisco. Apart from having a great time, I discovered a new social media site that just blew my mind and blows the competition away....


July 24, 2006

The Social Video Sandbox: What NBC Should Do with YouTube

Less well-known current.tv is like YouTube in the way that flickr is like photobucket....


July 21, 2006

Die, Web 2.0, Die! (The Social Media Manifesto)

Check out these Web 2.0 references....(seriously, guys, you are not helping).... : )


July 13, 2006

Why Social Media Is Dangerously Disruptive

The most dangerous thing about social media for "big business" is that its influence is barely noticeable on traditional measurement systems....


July 11, 2006

What Is Your Sign-Up Form Telling People?

The obligitory "sign-up form" is probably one of the most overlooked opportunities in the entire customer experience lifecycle, the red-headed stepchild of touchpoints, if you will....


July 7, 2006

The Audience Is Dead, but the Show Must Go On

Iain at Morrison Macmillan just picked up on a previous post of mine that was, tongue in cheek, titled "YouTube Bigger Than Jesus"....


July 3, 2006

A TV Pilot that Never Aired Goes Viral

I love this story and hope I'm not the last person in the world to blog about it, I would hate to become totally redundant....


June 29, 2006

JupiterResearch: Everyone Blogging by 2010

Not really, I'm just reading into it....


June 28, 2006

YouTube Bigger Than Jesus

Not really, I'm just reading into this statement by the Worldwide Chief Creative Officer of one of the world's largest advertising agencies (Mark Tutssel of Leo Burnett)....


June 27, 2006

Traditional Advertising That Knocks Your Socks Off

Lots of us here are proponents of the "new" marketing order, the conversational marketing, the social-media marketing, the subversive marketing....


June 22, 2006

The One Thing Worse Than Being Talked About

Oscar Wilde once said...


June 19, 2006

Second Life: Not a Game, but a Co-Creative Business

June 23rd will be Second Lifes 3rd birthday, and finally Second Life seems to be gaining traction in the marketplace of ideas. More importantly (for its financial viability), it's starting to gain the attention of businesses....


June 14, 2006

Multi-Channel Customer Experience Myth

Many companies would have you believe that a "multi channel customer experience" means you make your "content" or "applications" available to all a customers devices...


World Cup Hyperbole

Ok, I've been biting my tongue about the world cup and the advertising dollars that seem to be getting flushed down the drain (Budweiser? Sponsoring the World Cup? In Germany?)....


June 7, 2006

OOBE: Out-of-Box Experience

One of the often-overlooked parts of the Customer Lifecycle is the point at which a customer opens the box....


OOBE: Out-of-Box Experience

One of the often-overlooked parts of the Customer Lifecycle is the point at which a customer opens the box....


Podcasts about New Marketing

Three podcasts to pay attention to: Managing the Grey is hosted by C.C. Chapman, the Digital Marketing Manager at Babson College...


Podcasts about New Marketing

Three podcasts to pay attention to: Managing the Grey is hosted by C.C. Chapman, the Digital Marketing Manager at Babson College...


June 5, 2006

Marketing 2.0: What's In a Name?

It's funny, but even though Web 2.0 is argued by many to be meaningless hyperbole, designed to extract money from VCs...


Marketing 2.0: What's In a Name?

It's funny, but even though Web 2.0 is argued by many to be meaningless hyperbole, designed to extract money from VCs...


June 1, 2006

Interactive Marketers: The New Sticks In the Mud?

Is the Web really moving so fast that the recently bold innovative, interactive marketers are now the "traditional" media...?


Interactive Marketers: The New Sticks In the Mud?

Is the Web really moving so fast that the recently bold innovative, interactive marketers are now the "traditional" media...?


May 25, 2006

What Makes Your Business Worth Mentioning?

This is from my daily t-shirt blog, tcritic but it's also a wonderful example of a business concept...


May 17, 2006

Customer Made: Threadless.com

Threadless.com is a T-Shirt company and it has some of the coolest, most beautiful, original T-Shirts I've ever seen....


May 11, 2006

The Importance of Technorati (Or: Tagnorati)

Although most people think Technorati is a blog search engine, it isn't...


The Importance of Technorati (Or: Tagnorati)

Although most people think Technorati is a blog search engine, it isn't...


May 8, 2006

Crappy Camera Work...But Still a Success

Tekserve is the mecca of broken Macs in Manhattan....


Crappy Camera Work...But Still a Success

Tekserve is the mecca of broken Macs in Manhattan....


April 28, 2006

The Starbucks Experience vs. Free Wi-Fi

Now I'm a huge fan of Starbucks. I love a good latte and have in the past been a daily "user"....


April 21, 2006

Nintendo Aims For the "Grey Market"

Sony, Microsoft and most big game publishers continue to aim squarely at the traditional "gamer" demographic of boys 18-35 with games that involve shooting, driving, and a healthy dose of "T&A"....


Nintendo Aims For the "Grey Market"

Sony, Microsoft and most big game publishers continue to aim squarely at the traditional "gamer" demographic of boys 18-35 with games that involve shooting, driving, and a healthy dose of "T&A"....


April 17, 2006

Moving from Mass Market to the "Massive Market"

Isn't micromarketing just marketing but smaller and targeting fewer people? Short answer no...


Moving from Mass Market to the "Massive Market"

Isn't micromarketing just marketing but smaller and targeting fewer people? Short answer no...


April 12, 2006

Ay, Caramba! It's the Carnival of Marketing!

Carnival of "X" is a recent meme in the blogosphere that is essentially a group of topical blogs taking turns, on a weekly basis, identifying and aggregating the "best of the best" of blog posts on a particular topic....


Ay, Caramba! It's the Carnival of Marketing!

Carnival of "X" is a recent meme in the blogosphere that is essentially a group of topical blogs taking turns, on a weekly basis, identifying and aggregating the "best of the best" of blog posts on a particular topic....


April 10, 2006

Vespa's Alternative to Corporate Blogging: Outsource It!

Blogging isn't easy. Setting up a blog is easy, but the actual writing requires a certain level of effort, creativity and the ability to filter and grok an unending torrent of information....