February 11, 2008
HRO: The Evolution of SEO
In a few recent conferences that Dave Coustan and I have attended together, whenever the topic of SEO comes up, he always mentions the human element. In other words, the reader. You need to make sure the content you're posting is "Fit for humans," as Dave says.
November 27, 2007
The Double Standard: Does Target Get a Social Media Pass?
Some companies are loved, others are hated. That general perception carries over to media coverage and public discussions of their mistakes. At the recent PRSA International Conference panel on ethics in Philly my colleague Rick Murray pointed out this double-standard when it comes to Wal-Mart and Target. People generally hate Wal-Mart and love Target.
October 30, 2007
This Word Conversation, I Do Not Think It Means What You Think It Means
If you are my age, then you know where the last part of that title comes from (inconceivable!). If not, ask around. :-)
What does the word conversation mean to you and to your company?
October 18, 2007
Using the Term 'Web 2.0' Does Not Make You Unique or Newsworthy
A few weeks ago I wrote a post about the pitfalls of using buzzwords or latching on to the latest "fad" to get publicity. The example I used was "green." How about another recent buzzword, "Web 2.0."
October 3, 2007
MarketingProfs Conference Coverage: Why Corporations Should Blog (Hint, It's Not SEO)
At the MarketingProfs B2B Forum I moderated a panel on B2B blogging. When you get a room full of marketers the conversation will sometimes turn to SEO and of course ROI. Mix the two and you have a lively conversation.
September 18, 2007
Just Fix the Problem
Seth Godin recently talked about a SEO firm that promises to move negative reviews down the page on Google. Rather than spending money to fix the original problem, firms will spend money on making the criticism go away. (sarcasm) Smart (/sarcasm)!
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