February 23, 2007
What If We Practiced a Little Customer Engine Optimization
Current styles find lots of sites copying what I can only call Web2.0-ish designs drawn from some of the more popular blog templates. While I personally kind of like this style, I wonder if enough business owners question what look and feel, as well as content and features, really makes the most sense for their business?
October 2, 2006
Wait -- There's Fraud in Online Advertising?
The current issue of Business Week screams across its cover Click Fraud - The Dark Side of Online Advertising....
September 18, 2006
A Law of Motion Applied to Marketing
Most people are familiar with the laws of motion, but few have thought of it in the context of marketing....
August 24, 2006
The Real Reason to Podcast
Lots has been published about the value or hype of podcasting....
July 31, 2006
Most Long Tails Get Slammed in the Door
The business world is all abuzz with Chris Anderson's best seller, The Long Tail, but after a read I found myself thinking...
July 27, 2006
Can You Define Marketing for the Small Business?
The title of this post is a question I field often. When I poll a room of small business owners I get lots of different answers, most, more or less, pointing to advertising or other lead generation activities....
July 17, 2006
Building Community with Content and Contact
Two of the most important words in the marketing world are Content and Contact. The best lead generation is done by providing tons of great content -– the best lead conversion is done by providing the right kind of contact...
June 14, 2006
What if the Secret to Marketing Was Enjoying It?
The only way to enjoy the freedom of owning your own business is to enjoy the act of marketing your own business....
May 23, 2006
Fully Clothed Conversations: The Business Blogging Myth Divulged
The number one reason business owners name for holding off on blogging is fear...
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