August 1, 2006
Measure Your Failures to Succeed
Jeanne Bliss just wrote a wonderful article for MarketingProfs on how survey-based success metrics are manipulated to help meet and exceed objectives....
June 30, 2006
Brand vs. ROI: Can There Be a Winner?
There is an ongoing argument that ROI threatens brand performance....
May 25, 2006
Tell Me What I’m Thinking
As if marketing measurements weren’t complex enough, marketers are now using brain scans to determine the effectiveness of their ads....
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