May 6, 2008

Calling all marketing and PR professionals. Here's a story you should have something to say about. Please watch the video below.

February 15, 2008

I'll tell you why. Because it's changing the game and breaking up the establishment of traditional marketing and news delivery.

December 17, 2007

You're a marketer at the top of your game right? Heck, you may even blog here at MarketingProfs DailyFix, so the answer to that is yes, you are. Even if you're a reader here, you're probably a marketer who wants to learn more about marketing. So where's your online video, because I don't see you using it yet?

August 23, 2007

Everyone hated ads on blogs too... years ago. Believe me, I know. I wrote an ebook about how to make money blogging years before bloggers were making money. "Blogging isn't about money," people wrote to me. Countless emails like that. Now look around today.

June 20, 2007

As I've mentioned many times before here on MPDailyfix.com, I'm a believer that your brand is the experience your customers have with your product/service/employees/blog/whatever. One of those "things" that is important in an experience with your brand is quality.

June 13, 2007

Did you watch The Sopranos season/series finale? If you're like Ann, you did watch, and you were not so happy about the ending. Which is exactly how I felt and still do, almost.

June 7, 2007

Just another example of how not to treat a customer in today's connected world, or put your brand in peril. Jackie & Ben do a wonderful job outlining the series of events that lead up to a horrible public relations nightmare for CompUSA.

May 21, 2007

We marketers need to start taking responsibility for everyone else's actions. Went into bankruptcy? It must be our fault. Your husband cheated? A marketer must have made him do it. Your kid is fat? Nope, it's not your fault, dear parent. A marketer force fed her that happy meal twice daily for a year.

May 16, 2007

Recently I examined the top 25 marketing blogs on the web, as stated by The Viral Garden.

May 14, 2007

What makes a marketer a great marketer? Here's what I mean. In order to truly be great at something, you need to have the one, most important skill or trait that you must have to excel. For example, a great track runner needs to be really fast, or a great builder needs to understand architecture better than others, right? So what makes a great marketer?

January 10, 2007

I'm not a money guy. I know very little about valuations and stocks and well, pretty much anything that has to do with valuing a company monetarily. Fortunately for me, when I rolled off that ironing board at 6 months old (true story) and landed on my head on the cold linoleum floor in the basement, two things happened....

December 29, 2006

Breaking news! This just in... if you haven't heard. Simple works....

December 13, 2006

If you wouldn't use your own product, could you still sell it? Could you still believe in it? Possible...?

December 8, 2006

If you own a business, or are responsible for marketing a business, you know that two of the most important things you need to have fine-tuned is your USP (unique selling proposition) and your elevator statement....

November 27, 2006

Black Friday has passed. Now Cyber Monday is here. It's that time of year to shop, online, or offline. Stores are doing whatever they can to get us inside, or adding items to our shopping carts. SALES, SALES, SALES...!!!

November 22, 2006

Probably the worst thing that has come out of blogging is the horrible incarnation of the "a-list". I'm not sure who made it up, but it has enchanted most bloggers into thinking that they must be on it. It's as if they define their success by it....

November 16, 2006

I come to you, the marketing elite who don't play in my circles of affiliate marketing. Ok, well, you might, but probably not as deep in the water....

November 7, 2006

Did you ever read a business book that filled you with enough creative energy and inspiration to just about make your head explode… in a good way? That’s what happened to me last week when I picked up a copy of Marketing Outrageously by Jon Spoelstra. Foreword by Mark Cuban....

October 26, 2006

Sing it with me, to the theme from TV's COPS: Bad blog, bad blog, watcha gonna do….

October 6, 2006

Recently I’ve caused a bit of a stir when I said that Google does NOT define your brand. The discussion that ensued has been informative and constructive (mostly). I even got a few sly insults thrown my way, which is fine, I can understand that my thoughts have stirred up quite a few hornet nests....

September 29, 2006

Wendy Davis over at Mediapost blogs about hearing Wired magazine editor Chris Anderson speak at an event today. She writes....

September 8, 2006

Going viral is just like being cool. Just ask the Fonz, you're either cool, or you aren't. You're either going to go viral, or you aren't. The Fonz knows... Heeeeeeeeeeyyyyyyyy.....

July 5, 2006

David Armano asks 'Is Creativity the New Innovation?' The answer is yes...

May 30, 2006

Value. It's such a subjective term....

Value. It's such a subjective term....

April 27, 2006

Today I had the great pleasure of speaking to a college class at The University of Akron about the business of e-marketing....

April 13, 2006

This is my first entry at the MarketingProfs Daily Fix. So I'm like the new guy in prison, and that means I need to pick out a few of the heavy hitters and "kick their butt" on my first day, or else I'm going to become their "you know what"....