November 19, 2006
Exactitude
Today I received an e-mail asking how to get an article published in the newsletter I work for, but since that’s not my function I referred its author to the correct contact. As I looked over the pitch however, I foresaw doom for this plea....
August 2, 2006
Complaint...or Cry to Be Heard?
Our stellar customer service maven at MarketingProfs, Shelley Ryan, received a letter from a participant in a recent company event complaining about a typo in our collateral materials....
May 14, 2006
Transparency as Philosophy...Even in Sales
At the recent MarketingProfs Finders Keepers event, I heard, among others, William Arruda speak on Branding, during which he touched upon Personal Branding...
Transparency as Philosophy...Even in Sales
At the recent MarketingProfs Finders Keepers event, I heard, among others, William Arruda speak on Branding, during which he touched upon Personal Branding...
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