April 9, 2008
Blogger Jobs: 'Kodak Hires Chief Blogger'
ROCHESTER, NY - Big news: According to Monday's Wall Street Journal, Jennifer Cisney was named Kodak's first Chief Blogger. Ms. Cisney, a 34-year-old non-smoking Taurus who watches Desperate Housewives and might someday have kids (see MySpace page), was most recently an information designer for Kodak.com. See press release.
January 7, 2008
"Death to Catalog Marketing!!!"
SEATTLE, WA -- Kevin Hillstrom's Mine That Data weblog has some excellent posts on the catalog cancellation craze. Well, maybe it's not a craze just yet. But it's gonna be. Look at this video from Kevin's post ...
December 5, 2007
The Ultimate Multichannel Experience
For whatever reason, I have awesome dreams. True story: I dreamed about the 1989 Loma Prieta earthquake two days before it actually happened. Now, I'm not telling you this because I want you to believe that I have special powers. You know better. Plus, any self-respecting cynic could have predicted that earthquake.
August 1, 2007
The $64 Question
I heard a statistic today that the average consumer only visits seven Web sites on a regular basis. So the prevailing "venture capital wisdom" (an oxymoron) dictates that if you have a Web site, you need to be one of those seven. Evidently, we all have a handful of sites that we go to for our news, buying, etc.
July 25, 2007
Dawg Bites Marketing Headhunter
In response to yesterday's post about mock sales presentation interviews, my brother Eric, who writes the popular FreightDawg logistics blog, takes me to task.
July 24, 2007
Everyone Sells
A friend of mine is interviewing for a new sales job. Today he received the following instructions for his upcoming interview. As both a sales manager and a marketing recruiter, I like this format a lot. Take a look ...
June 29, 2007
Caring as Marketing
I'm alive, but man -- what an insane last couple of weeks, both personally and professionally. I'll be blogging about the executive search-related issues after they get resolved, but not now.
May 18, 2007
Robert De Niro on Job Interviewing
As a marketing recruiter, this week I had the pleasure of coaching a candidate on an up coming Director of Ecommerce job interview in Dallas. When it comes to interviewing, I am a firm believer in two things...
April 30, 2007
The Spiderman Trojan Horse
I have pointed out on these pages that the average US citizen gets hit with more than 5000 commercial messages a day. Everything from "I'd rather be driving a Titleist" to the logo on your watch. Your brain is under constant assault. You know it. We all know it. We are marinating in marketing all the time.
March 26, 2007
How to Prepare for a Job Interview
One of the best things about being a marketing recruiter who specializes in multichannel ecommerce is that I get to deal with some of the smartest people on earth. Honestly, they're amazing. There's just so much happening in the multichannel marketing arena, what with all of the changes in the way consumers can discover, buy, and return products: catalog, internet, mobile phone, TV, inbound call centers, retail stores, you name it. The candidates who deal with these ever-changing marketing and integration challenges are freaking brilliant.
March 16, 2007
Does Cold Calling Work?
As my regular blog readers know, before becoming a marketing recruiter I owned a B2B inside sales consultancy called "Reliable Growth." Essentially, I taught companies like NCR and Aflac how to research, identify, and develop new business with a phone, an internet connection and a fax machine.
January 25, 2007
Humility: The Core of Servant Leadership
As a marketing recruiter, not a week goes by that I don't get a call from a VP of HR looking for a VP of Marketing who is a "servant leader." Servant leadership seems to be all the rage these days. Every company wants servant leaders, but few seem to know much about servant leadership. They talk the talk, but walking the walk is much harder. That's because....
January 17, 2007
The Value of an Eagle Scout
Here's a question I saw today on Linked-In: For those familiar with Scouting and the rank of Eagle Scout: What is your opinion of its value to a young man's future...?
December 15, 2006
The Future of Linked-In
I got a call today from my new sales rep at Linked-In. Smart lady. Energetic. Young, I bet....
October 24, 2006
Nevermind the Click Fraud
It sounds like a late night infomercial biz-op:"Now! Make $300 a year working from your kitchen table in your underwear!"....
September 15, 2006
Home Depot Breaks New Ground
In an unusual move to subsidize its online business, Home Depot has begun to offer prime product placement on its homepage. Click here for a demo.....
September 6, 2006
For the Love of the Game
I received a resume today from a guy who's a former NFL player with the NY Jets and Oakland Raiders. I freaking love that. Why? Because it shows that ...
August 28, 2006
Leveraging Linked-In
As a marketing recruiter, increasingly I am seeing resumes in Word format that contain testimonials about the candidate at the end of the document. Great idea....
August 25, 2006
Protecting Your Personal Brand
This is Zoƫ Goldring here, one of the JobGals over at JobSyntax with the honor of posting for Harry this week....
August 21, 2006
"Would I hire them again?"
I received a call this week from a friend-of-a-friend....
August 10, 2006
How to Get Hit-On Constantly
Jim Durbin here from StlRecruiting.com, guest authoring here as part of the Recruiting.com BlogSwap....
August 4, 2006
Building a Better Business Card
As a management recruiter, job seekers frequently ask me if they should carry a business card for job searching purposes. My answer is yes, especially if they are unemployed during their job search. But what should your card say...?
July 6, 2006
The World's Greatest Interview Question
All management recruiters are in the business of trying to help companies get their arms around what Peter Drucker believed was the final frontier in competitive advantage: Attracting, hiring and growing great people....
June 1, 2006
Warren Buffett on "Which Candidate Has the Most Potential?"
Lately I have been up to my eyeballs in truly epic searches....
May 11, 2006
Negotiating a Higher Salary
Here's an E-Z way to make more money the next time you change jobs: Do NOT tell the HR department or hiring manager of the company with which you're interviewing how much you make in your present job....
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