July 16, 2007
The Coolest Job on the Planet
I started a new job last week at HP as Vice President, Marketing for its Digital Photography and Entertainment businesses. Think digital cameras, photo compact printers, Snapfish, retail photofinishing and DVD on demand.
October 3, 2006
What's Marketing Responsible For?
My blogging friends here at MarketingProfs sent me an advance copy of their new book, Marketing Champions, and I like their thinking....
September 27, 2006
Dissociative Identity Marketing
New technologies are enabling a subtle shift that marketers have yet to recognize and adapt to – I call it “dissociative identity marketing”....
August 16, 2006
How Real Is Consumer-Generated Media?
Chris Anderson has a great post on the “mainstream media meltdown"....
July 12, 2006
Web 2.0 Word Tour: Blogging in Perú
I have said it already in prior posts, but I am convinced that the global nature of the blogosphere and its rapid global penetration is misunderstood...
July 5, 2006
Web 2.0 Viral Networks: The Marketing Blogging Community
I have always been fascinated by the impact of viral networks on social events and marketing word of mouth....
June 14, 2006
Marketing As a Key Driver of Business Growth
In times of hyper growth in the tech industry, marketers were well known for creativity, great ads and building leading brands. But today as core markets mature, CEOs are demanding one thing and one thing only...
June 6, 2006
Why Blog Post Frequency Does Not Matter Anymore
"Thou shall post every day” is the most fundamental and most well known principle of blogging....
Why Blog Post Frequency Does Not Matter Anymore
"Thou shall post every day” is the most fundamental and most well known principle of blogging....
May 26, 2006
French Blogging: Why Marketers Should Start Paying Attention
When I hear marketers talk about marketing experiments in the blogosphere, they almost always refer to English-speaking, US-centric activities....
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