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Eric Frenchman

May 18, 2007

Webkinz, iPods, and Yellow Pages... Oh My

A typical day in the life of the Frenchman family in Long Valley, NJ: This morning my son wakes up early to boot up my old PC in my office. Why? He now knows how to use a PC, fire up Internet Explorer (I know I have to get him on Firefox), and log on to his Webkinz account to play one of three Webkinz.


April 13, 2007

Imus Deserves the Backlash He Got

I had another post ready to go, but all of my good friends asked me to make a post on Don Imus. Why? Those of you that know me for a while, know that I've been a huge supporter of The Rutgers Women's Basketball Team since about 1986 or so.


April 9, 2007

5 First Life Companies I'd Like to See in Second Life

On my drive home the other night from Seder I got to thinking about the types of first life companies and products I'd like to see in Second Life. Seems like I had a lot of time on my hands, right? Well, have you ever tried driving back to NJ from Long Island on a Jewish Holiday while your entire family was asleep in the car? If you have, then you know that plenty of ideas will jump into your head.


January 25, 2007

The Netroots of a Primary

Interesting article in Monday's Wall Street Journal titled Candidates Face New Test: Winning the Netroots Primary which really highlights why the 2008 election is pointing towards a much greater use of online advertising in securing the White House....


December 27, 2006

The New Green Scare

A little historical back drop for you: Back in 1947, Ronald Reagan, President of the Screen Actors Guild was called to give testimony to the House Un-American Activities Committee on communist activities within SAG. A quote from Reagan is important to be reminded of today regarding Microsoft Vista/IE 7(stay with me)....


December 12, 2006

Setting the UPS Truck on Autopilot

My wife is the classic super star shopper. Back in her day she once hit six malls across three states in just one day. No exaggeration, 3 different states. That's a lot of shopping bags....


December 6, 2006

Volkswagen Commercials Pass the TiVo Test

Did you see these Volkswagon commercials over the weekend?  I know they have been probably around for about 4 weeks now, but they slipped in past my TiVo and scared the hell out of me.... 

December 4, 2006

Outsourcing Starting to Ruin Christmas

Every year for the past 17 years, my wife Mary and I would drive out to Wyckoff's Tree Farm in Belvidere, NJ, to cut our own tree down.   Wyckoff's was famous for literally having mountains of trees to choose from.... 

November 2, 2006

How to Really Influence Voters

There are two interesting articles over at AdAge. One looks at Evan Tracey's (of TNS Media Intelligence) prediction that political ad spending will hit $2 billion for this campaign cycle surpassing the 2004 election by 17%....


October 27, 2006

Bombing More Than Google Results

I'm probably going to get nailed from both sides of the political spectrum for this post, but I like my Google results to be as pure as possible....


October 20, 2006

Think Wegmans Is Trying to Tell Me Something?

I went out today to get the mail and lo and behold I found a blue box in my mailbox with this very tantalizing headline: "Open for an uplifting change"....


October 16, 2006

Air America Files for Bankruptcy, Surprised?

I found the article, Air America, Home of Liberal Talk, Files for Bankruptcy Protection over at the NY Times surprising....


October 10, 2006

What's Your Blogging "Storey"?

A while back I wrote a post called What Came First: The Chicken or The Blog regarding advice I gave my sister for starting her own blog on raising chickens....


September 19, 2006

Where Is Online's Slice of the $1.6B Political Spend?

AdAge has a very interesting article called Political Ad Spending Could Hit $1.6 Billion This Year and I keep wondering who forgot to hand me out a slice of the ad budget buy....


September 13, 2006

Disney Fingerprinting Is Not Mickey Mouse

We are back from our second vacation down in Walt Disney World. One of the biggest changes since our February visit (besides the unbearable heat at the end of summer in Florida) was that almost every park is now matching your fingerprint with your park pass. Disney told us it was to protect you in case you lose your park pass. However, my mind started spinning about all of the data Disney collects on us....


August 24, 2006

Just Stream It

I'm back from the All Things Political conference and it was very interesting....


August 8, 2006

Google Helps XM Radio Target Ads

It has been announced that Google will power XM Radio's commercials, giving AdWords clients the ability to target XM's customer base with ads....


Will Bloggers Take Over Connecticut?

So the stage is set for today's big showdown between Ned Lamont and Joe Lieberman for the democratic Senate primary in Connecticut....


July 24, 2006

Cuban Turns To Community for Movie Marketing

So I've been reading Mark Cuban's blog for a while and I usually find his non-basketball posts interesting, especially the one he posted the other day called The Movie Business Challenge....


July 17, 2006

Why Is Online Advertising Held to a Higher Standard?

CMO of Widget Co - Okay, let's get the meeting started to discuss promoting the New Widget 100. First, let's go around the table and see how everyone is making progress. Traditional Gal, you go first....


July 4, 2006

One Man Was the Revolution

Ok, it is the 4th of July in America so why shouldn't I participate in a little celebration. (Don't worry, I'll keep this short.) We've been TiVoing The Revolution on The History Channel and really enjoying watching it. One of the episodes featured the military campaign of 1776....


June 29, 2006

Since When Is the Net Neutral?

A few days ago on my site I wrote this post called Since When Is the Net Neutral? in response to all of the Net Neutrality propaganda....


June 23, 2006

Historical Voting Trends Bump Into Consumer Generated Content

Just a few days ago in a lunch meeting I had with a very large political media (TV) agency (you know, the ones where all the money is currently spent), we discussed the impact of the internet on politics....


June 12, 2006

It's a Political Digital World, Part 1

Two interesting articles came out the last few days and I finally got around to writing about them....


June 7, 2006

Mom Always Said: Share Your Spreadsheet

Google is now launching a new product called Google Spreadsheet. And if it is still available, you can get an invite to test it out....


Mom Always Said: Share Your Spreadsheet

Google is now launching a new product called Google Spreadsheet. And if it is still available, you can get an invite to test it out....


June 2, 2006

Virgin Mobile Ads: Back to the Future?

I saw this post over at Reuters this week titled Virgin Mobile Introduces Ad-Subsidized Calls and my initial reaction was that it is a lame idea....


May 24, 2006

Behind Google's Numbers

I've been sitting on some very interesting numbers on Google from last week...


May 21, 2006

Yahoo's Advertising Face-Lift

So this is a little on the slow side for reporting a major story...


May 19, 2006

Background on the Nacchio Legend

Ok, the news is everywhere on the US government getting access to phone records, and you can draw your own conclusions on whether it is illegal or not....


Background on the Nacchio Legend

Ok, the news is everywhere on the US government getting access to phone records, and you can draw your own conclusions on whether it is illegal or not....


May 16, 2006

Kos Online Politics Is Growing Up

In Saturday's Wall Street Journal, there was an article called the Kos Celeb. It is about Ned Lamont trying to get into the Connecticut Democratic Primary...


May 15, 2006

Slip Sliding Away

As reported in a WSJ article this week, Many Major Newspapers Post Circulation Declines, most of the top 10 newspapers posted lower newspaper circulations....


May 10, 2006

Looking for Votes in All the Wrong Spaces

I know you are thinking another MySpace bashing post, but that’s not entirely true....


May 5, 2006

More Yahoo Fun with Spyware Click Fraud

My friend Art beat me to the punch this week by referencing a Washington Post article...


April 29, 2006

An Open Letter to MySpace

To: Ross Levinsohn, President, Fox Interactive Media
Fr: Eric Frenchman
Re: What to Do With MySpace


An Open Letter to MySpace

To: Ross Levinsohn, President, Fox Interactive Media
Fr: Eric Frenchman
Re: What to Do With MySpace


April 25, 2006

The True Value of MySpace

In Sunday's NY Times Business Section, there was a huge article on MySpace.com called Making Friends Was Easy. Big Profit Is Tougher and I found it eye-opening....


The True Value of MySpace

In Sunday's NY Times Business Section, there was a huge article on MySpace.com called Making Friends Was Easy. Big Profit Is Tougher and I found it eye-opening....


April 24, 2006

A Direct Marketing Channel That Can Brand, Too

The folks over at BurstMedia just released some new information on internet usage that I thought you'd find interesting. Highlights include...


April 18, 2006

Celebrate When Online Spending Hits 10%

I'm surprised this is news, but it is after a long weekend....


April 17, 2006

Morning In America

Back on April 4th, MarketingVox reported how the Political Ad Blitz in Key States Tightens Ad Inventory and that marketers better get ready for ad inventory problems...


April 12, 2006

The Last Few Feet to the TV Set

You've probably already seen the announcement, but Disney plans to offer many TV shows for free on the Web. Literally, this is the BIG news of the day...


April 10, 2006

Google's $90M Fraud Settlement: Interesting but How Relevant Is It?

Not sure if you saw this, but Google recently settled a $90 million lawsuit over click fraud....


April 5, 2006

More Than Blogs and Attack Videos

In Sunday’s NY Times, a front-page article titled Internet Injects Sweeping Change into US Politics, gave what I believe is a really one-sided view on how politicians are going to use the Internet in the future...


March 31, 2006

Arnold Says "I'll Be Back Earlier Than Expected"

This may have slipped under the radar, but Arnold Schwarzenegger, as reported by AdAge, launched a TV campaign now, even though he is running unopposed in the Republican Primary. The commercial, produced by National Media is significant because...


March 29, 2006

Much To Do About Nothing

On Thursday, CNETnews.com published an article titled Blue-chip Ads, Red-light Content and it really fired me up.