April 30, 2008
The Danger of the Sound Bite
The sound bite: It's something we in public relations and marketing strive for. We coach our clients how to speak in sound bites for the media, getting our key points nicely wrapped up in a brief, punchy and self-contained two or three sentences. There's a real potential danger, however, with sound bites, especially when they get taken out of context.
January 3, 2008
Blog Videos: Yes, No, Maybe?
I'm seeing a flurry of videos on blogs lately -- at least those in the marketing part of the blogosphere. I know myself, so I'll admit upfront that I'm a late adopter....
November 1, 2007
Citizen Journalists: A Good Thing... Sort Of
The concept is noble and egalitarian -- Citizen Journalists. Anyone and everyone reporting news and feeding into some vast system that collects and disseminates it for all to see.
August 27, 2007
License and Registration, Please
There's been some heated discussion lately about licensing of public relations people.
I first heard of it a week ago, in a story about the Public Relations Society of America (PRSA) making a push to have PR pros be licensed. (Will we have to be leashed and get rabies shots, too?)
July 17, 2007
Whole Foods CEO: Busted!
John Mackey, CEO of Whole Foods, has been busted. It seems he’s been blogging and commenting on chat lines for some time, hiding his identity and posting comments praising Whole Foods and sometimes knocking the competition.
June 26, 2007
A New Frontier in Product Placement?
Product placement became a hot topic a few years ago with the influx of placement on TV reality shows, taken to its most blatantly obnoxious peak by Donald Trump on NBC's The Apprentice.
May 31, 2007
Feature Creep
This week's New Yorker (yes, the New Yorker) has a story by James Surowiecki that's worth reading.
May 17, 2007
Blogging For Booty
“Blogola” is what The Wall Street Journal called it in a Page One story Tuesday. Brooks Barnes, who covers the TV networks, describes the public relations efforts the networks and the TV production companies are taking to win over bloggers who they feel are influential. They're using the same techniques they employ when seeking coverage by mainstream journalists -- freebies, paid junkets to Hollywood to visit the sets of new and returning shows, access to the stars.
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