February 14, 2008
What's the Process for Starting a Corporate Blog? How Long Does It Take? [Part 1 of 3]
I'm surprised at how often I'm asked this question when putting on events or fielding general questions about blogs and emerging marketing tools. I mean, really, it only takes a few minutes to setup a blog, right? Well, we all know that's not true when you're working inside of a large enterprise, a non-profit or an academic institution where the decision makers are spread across disparate departments and buildings. These things can take time, and you need a plan.
February 5, 2008
Microsharing, Social-Bookmarking and the Middle 50% You Can't Ignore
By now most of us have heard about that "1% of us" that are actual "content creators" online. Well, depending on who you ask, that number is any where between 1% and 50% (according to PEW/Internet, over 50% of teens are online content creators). OK, so now what? The rest of the 50-90% of us that don't create, simply consume?
January 30, 2008
Ram Charan Turns to Sales: Is Marketing Next?
Ram Charan may not (yet) be a household name in business, but he's not far from it. Consider him, "the man behind the man." He's advised iconic leaders like Jack Welch and countless other CEOs from Fortune 500 companies for the past couple of decades. Ram's guidance tends to be well respected, so I really tuned in when he wrote his most recent book on sales, "What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales", instead of another treatise on management or leadership.
|
