November 13, 2007

The MarketingProfs Book Club's Group Review for our current segment featuring Robin Hood Marketing, is now OPEN! For those of you new to our Book Club I've included some information below. For returning Book Club vets, you can hop on over and jump into a discussion (or two). The discussions run 24/7 and span the globe.

November 1, 2007

Not every company needs to blog. There I said it. And ask anyone, I’m a big fan of blogging. Fact is, many times a blog just adds noise. If there’s one thing we don't need is more noise. (What we need is more value.) While not every company must blog, every company needs to listen.

October 9, 2007

MarketingProfs Book Club is back with a book that does a lot of good for just causes... by outright stealing know-how from big brands (Robin Hood anyone?). For those of you new to our Book Club, welcome aboard (sign-up here). As for those returning for another round, welcome back....

July 16, 2007

You might have heard I’m a fan of books. Actually, I’m a fan of sharing knowledge. For me, the real benefit of books isn't in the read but in the ideas they generate. Why? Because as marketers we are our ideas. We get paid (and, sometimes, pressured) to think up new ideas and implement them every single day.

June 12, 2007

The MarketingProfs Book Club's Group Review for our current (sticky!) segment featuring Made To Stick, is now OPEN! For those of you new to our Book Club I've included some information below. For returning Book Club vets, you can hop on over and jump into a discussion (or two). The discussions run 24/7 and span the globe.

June 5, 2007

Just a reading reminder: Members of the MarketingProfs Book Club are one week away from chatting up our current featured book, Made To Stick, by Chip and Dan Heath.

May 15, 2007

With spring comes not only a new season but a "sticky" new segment. Yes bookworms, the MarketingProfs Book Club is back with the hottest book of the year! Did I just say we have a hot and sticky segment? Hey, if it gets you folks reading and sharing ideas then this host is doing her job.

March 20, 2007

The MarketingProfs Book Club's Group Review for our current segment featuring The Origin of Brands, is now open! For those of you new to our Book Club I've included some information below. For returning Book Club veterans, you can hop on over and jump into a discussion (or two). The discussions can be accessed at your leisure and run 24/7.

March 13, 2007

Just a reading reminder: Members of the MarketingProfs Book Club are one week away from chatting up our current featured book, The Origin of Brands, with famed authors’ Al and Laura Ries. So please join us. Get ready to discuss—and maybe even debate!—beginning next Tuesday, March 20th. Remember, during Book Club Group Review, any member can ask or answer a question and start a discussion thread.

March 8, 2007

Apparently, MTV finally read the memo -- the one that reads "we major media need to stop suing our customers for messing with our copyrighted materials and start encouraging...even begging!...them to do so."

February 27, 2007

On the one hand I’m aghast; on the other I’m a bit intrigued. For those of you not familiar with the finer points of MySpace, the social-networking site allows you to approve “friends” in your network so you can communicate back and forth and, in turn, meet even more friends. And for many, the amount of friends one has equals how important you are. So it is both sad—and yet, from a pure business standpoint, sort of savvy—that a new site lets you rent “friends.”

February 26, 2007

Ever since Ozzy announced it February 6th I've been thinking about--and meaning to blog about--the very interesting format of this summer's Ozzfest. I actually should attribute this innovation to his marketing savvy manager-wife Sharon (leave it to a woman to get it done), as it appears she brainstormed the new concert format.

February 13, 2007

We’re back for another round, bookworms! In this segment we’re discussing branding with the brand masters themselves: none other than the inimitable Al & Laura Ries. Impressive, eh? Yes folks, I take my host duties very seriously. For those of you new to our Book Club, welcome aboard (learn all here). And for those returning for a second round, welcome back....

January 29, 2007

One in four persons will contract a Sexually Transmitted Disease in their lifetime—a mind-blowing 25% of the population, with under-25 youth at highest risk. It’s obvious we need to do a better job of encouraging that sex be safe when it does happen… because baby, it’s gonna happen. What does this have to do with marketing? Everything....

January 10, 2007

Group Review is now O.P.E.N.! While this post will give you a lot of information, over at Group Review we have FAQs and technical support standing by (yes, they, too, read the book). Once you get into Group Review and poke around for five minutes you’ll be a pro....

January 3, 2007

A NYC girl without a car--I hop the subway to all points north, south, east and west--getting to our Book Club's first Group Review by next Wednesday, January 10th has posed some unique challenges. But we marketers aren't shy to a hearty challenge. We don't cower, we just get creative....

December 13, 2006

What's that you say... you wanna know what's happening at WOMMA? Marketers as far as the eye can see, ethics as the battle cry, a cadre of terrific speakers, awards for Word-of-Mouth well done -- and even a heated game of "Rock, Paper, Scissors." Here's the highlights (and some sound bites) from the Word of Mouth Marketing Summit, taking place yesterday and today in Washington, D.C....

December 8, 2006

About 72 hours after launching the MarketingProfs Book Club...already 450+ members' strong...I'm pleased to report we've come mighty far, and from far-reaching regions. This old media (books) meets new media (the Web) meets new best practices has caught on across all continents (save Antarctica)....

December 5, 2006

Ever read a book and wanted to discuss or debate it with fellow marketers? Now you can. Or ask the author a question? Now you can do that, too....

November 13, 2006

I'm a marketing consultant with a mantra. Surely I'm not the first consultant to have one--many also say prayers--but I adopted it early on, deciding it was the only way I'd run my business. It goes like this: May all my leads be inbound....

October 31, 2006

This week I move from the controversial to the creative. It's the week of ghouls and goblins after all, so I decided to profile a company I'm particularly fond of--and who just happens to wear costumes 24-7-365....

October 23, 2006

Beauty is in the eye of the beholder, right? Wrong. In this nation, beauty is in the hands of marketers....

October 16, 2006

Riddle me this readers: When it comes to social media, why are so many companies having such a hard time getting it right...?