June 29, 2009
A Grand-Slam for Denny’s?
Have you heard about the Denny’s Allnighter? What about the Denny’s ‘Creature Comforts’ campaign? No? That’s okay; I didn’t either. It’s probably a sign of the times that I am too old to appreciate staying up until 2AM and heading to Denny’s for some grub after a night out.
June 25, 2009
Community Matters
When you joined MarketingProfs did you ever consider yourself to be part of a community of over 320,000 marketers? Well, you are! I know it’s a huge number of nameless, faceless people to think about, but as you know, with more people embracing social media tools and how we all seem to know another marketer by six degrees of separation, that’s changing on a daily basis.
May 18, 2009
Your Weakest Links Might Just Become Your Strongest Chain
Being weak in business is a negative and is, obviously, the opposite of strong. And strong is where the prestige is, right? Strong brands, strong products, strong reputations, strong online presences. Well, leave it to social media to turn that notion on its head! In social media, weak is stronger than strong.
May 4, 2009
The Value of a Marketer
Frankly, it’s just not a fun time to be a marketer. Those who have a job are fearful and waiting for the axe to fall and those without a job are struggling to secure one in a sea of rough competition. How can marketers prove their value during a recession?
January 15, 2009
Ghostwriting, Social Media and Ethics
A few weeks back, Geoff Livingston and I wrote an off-the-cuff, tongue-in-cheek post “Top 25 Ways to Tell if Your Social Media Expert Is a Carpetbagger” and it drew the most interesting conversation around ghostwriting (#7 was "Will ghostwrite blog posts and other social content for you").
December 22, 2008
Why Writing Plans Can Be SMART
A few weeks back I wrote a post on how writing a plan could help companies to determine ROI on social media, which generated a lot of great discussion by the Daily Fix readers. The same day I asked on Twitter how many marketers actually write a plan, stick to it and measure against it (or do the companies they work for). The answer, for the most part, was a resounding no one. I hope this little informal poll is wrong.
November 24, 2008
Want to Figure Out Your Social Media ROI? Consider a Plan.
It’s all the buzz these days, what is the ROI of social media? What’s the return? How much money can I make off this social media stuff? What’s the investment? How much time and money is this going to take? You’ve heard it all, right? We know conversation with our customers is the right thing to do. But how can we justify utilizing social media even on the most basic of levels?
November 14, 2008
The Social Media Release from a Marketer’s Perspective
There’s been a lot of buzz around the social media release (SMR) lately and since it’s an upheaval and departure from a 100-year old tradition, I thought I’d share my experience with utilizing an SMR (or a variation of one) sprinkled with a few opinions for good measure.
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