September 5, 2007
Experiment or Go Home!
You are a lovely Marketer and all you want is the coveted Marketer of the Year award. Yet your website conversion rate is stuck at 2%... no matter how hard you try. It's not your fault. There are three forces that are working against you... .
June 26, 2007
Bounce Rate: Sexiest Web Metric Ever?
It is quite likely that the biggest challenge for you is that you are spending tons of time, energy, and budget on web marketing efforts yet conversion rates (or ROI) are stuck in the 2 to 4 percent range, or perhaps a bit higher for your direct marketing efforts.
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