April 15, 2008
Can Word of Mouth Marketing Get Me in Trouble?
Intro: The U.K. is introducing a new bill that states that some stealth marketing practices are illegal. Honest word of marketers already oppose those particular practices, but it's time for a review.
April 7, 2008
6 Simple Steps for Word of Mouth
Holly Suttmann, a former schoolteacher, started the Black & Light Candle company. Holly really understands word of mouth. She's proof that every business can master these inexpensive techniques. There are lot of global companies that should study what she's doing.
February 25, 2008
This Is What a Home Page Is For
There is nothing more important than capturing an email address on your home page.
There is nothing more important than capturing an email address on your home page.
There is nothing more important than capturing an email address on your home page.
February 13, 2008
How to Start Conversations About Your Products
I've blogged before about my very pretty new monitor from Dell. It's become an interesting case study.
September 11, 2007
Getting Greener: Don't Make It, Don't Take It
As we get closer to the MarketingProfs BtoB Forum, all of us speakers are going through the usual "turn in your speeches so we can make handouts" hustle. (Thanks for putting up with us, Shelley!)
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