June 7, 2007
(Un)Proven Strategies
I just received an email touting a download of some research that purported to give me proven strategies for success. Here’s an interesting question: Can any strategy be proven to be successful?
May 23, 2007
Is Price *Really* the Most Important Factor in Consumer Loyalty?
"Research finds price is the most important factor in consumer loyalty" This is the headline from a just-released report by DoubleClick and the e-tailing group, Inc. What I find most interesting is how this will undoubtedly make headlines among various media outlets without any serious thought into what is going on here.
April 11, 2007
How to Get Rid of Certain Marketers
As someone who has dedicated themselves to marketing for the past 20 years, you might find it surprising to hear that I really don't like certain marketers. These are the door-to-door solicitors that pass through my neighborhood every so often, and always come by right at dinnertime.
January 3, 2007
The Wisdom of Wikipedia?
It seems to be that searching the web is getting stranger and stranger. Oh, not because of the various sites you might run across, but because Wikipedia is now taking over the world as the most prestigious and informative site....
December 28, 2006
Intimate Intruders
Cell phone service providers are desperate to find new revenue streams, so it’s not surprising that Verizon is making the step to have banner ads appear on news, weather, sports and other websites that users visit via their Verizon mobile phones....
November 6, 2006
Can Marketing Tactics Be Proven?
The other day I was reading a press release. The company said it wrote articles on "proven tactics" that marketers could use. This got me thinking about whether you can prove anything works in marketing....
July 26, 2006
Technorati Turns 3: Can We Get Some Service?
Congratulations to Technorati for turning 3 and changing the look and feel of its Web site, which you can read about here.....
July 10, 2006
Thought Leaders & Gurus: Too Big for Their Niches
I just don’t understand why people love the words “guru” and “thought-leader"....
June 9, 2006
Back at It: The E-book Believers
E-book evangelists are still at it. They still think that e-books will make regular old paper books disappear...
June 7, 2006
Meaningless Words Lead to Stupid Marketing Surveys
I participated in a survey today for a big magazine that deals with the computer industry. The survey used words that were, well, meaningless....
Meaningless Words Lead to Stupid Marketing Surveys
I participated in a survey today for a big magazine that deals with the computer industry. The survey used words that were, well, meaningless....
May 16, 2006
Fads and New Rules: Enough Already!
Before you go out and buy a book about the next marketing fad, you ought to read a down to earth assessment on business fads first....
Fads and New Rules: Enough Already!
Before you go out and buy a book about the next marketing fad, you ought to read a down to earth assessment on business fads first....
April 3, 2006
Another Test Poll
Here is a second test of the poll concept. This also can be very short or somewhat longer. It will show up on the home page as well as dedicated page. So, here would be an example poll. Right now, I have to listen to gardners use their gas engines to blow leaves off the yards in our neighborhood. This drives me nuts because it is so loud. But, am I alone,
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