MarketingProfs

MediaBuyerPlanner: A recent campaign for Continental Airlines, promoting its new route to Japan, saw chopstick wrappers printed with the airline’s logo and website, along with the slogan “Sticking it to the competition. Work Hard. Fly Right” distributed at Japanese restaurants in New York, according to Media Life magazine.
The campaign, implemented by GoGorilla Media, distributed 150,000 sets of branded chopsticks over the course of a month. GoGorilla Media says that for a chopstick campaign, consumers can be targeted by zip code, and points out that the medium has the potential for reaching youth and urban targets as well as those who order Japanese food at home, as the chopsticks go into every takeout package as well. According to the agency’s website, GoGorilla also offers advertising on Chinese take-out cartons and inside fortune cookies.
Continental was the first national advertiser to use the chopsticks format.