MarketingVOX: Internet measurement firm comScore has announced plans to file an IPO, reports PaidContent. The income from the IPO would be used to fund future acquisition and expansion plans; the number of shares to be sold has yet to be determined.
comScore hopes to raise up to $86.2 million in the initial public offering, reports the Washington Post, citing SEC filings.
Some three-quarters of comScore’s revenue comes from selling data subscriptions. Approximately 12 percent of that comes from Microsoft alone. Nine percent of sales come oversees – a potential target of the planned expansion.
comScore was profitable throughout 2006 after two years of losses. The company currently finances $100 million in debt.
Credit Suisse Securities will manage the IPO with help from Deutsche Bank Securities; William Blair & Co.; Friedman, Billings, Ramsey Group; and Jefferies & Co.
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- ComScore & FM Partner to Measure, Profile Blog Traffic
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