MarketingVOX: comScore has released a new product to help search marketers optimize the keyword purchasing process, reports Mediaweek.
comScore Marketer provides data on what existing search terms generate the most traffic to a Web site. That information can then be used to gauge the most appropriate keywords to buy next. Demographic performance will also be available.
The solution also targets publishers and site owners as a souped-up visitor analytics tool.
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- comScore Launches qSearch 2.0, Issues New Search Data
- comScore Makes Revisions to Measurement Methods
- comScore’s New Tech Metrix Tracks User Software & Hardware
