http://www.mpdailyfix.com/communicate-to-an-audience-of-one/?utm_source=rss&utm_medium=rss&utm_campaign=communicate-to-an-audience-of-one Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/communicate-to-an-audience-of-one/comment-page-1/#comment-23689 Balaji M Sun, 05 Nov 2006 12:30:04 +0000 http://www.mpdailyfix.com/communicate-to-an-audience-of-one/#comment-23689 Very good post. I am going to be a bit cynical here. I think difficult language is used when the writer a) do not know what he/she is talking about b) Do not want his ideas to be understood by the listener intentionally c) Education has ruined him. I think simplicity is the key in writing good stuff. Then only the audience can understand and get your message. Very good post.
I am going to be a bit cynical here. I think difficult language is used when the writer a) do not know what he/she is talking about b) Do not want his ideas to be understood by the listener intentionally c) Education has ruined him.
I think simplicity is the key in writing good stuff. Then only the audience can understand and get your message.

]]> http://www.mpdailyfix.com/communicate-to-an-audience-of-one/comment-page-1/#comment-23688 Justin Fri, 03 Nov 2006 18:28:38 +0000 http://www.mpdailyfix.com/communicate-to-an-audience-of-one/#comment-23688 Excellent! Anyone who writes in the business world often should read a few books on how to write. "On Writing Well" by William Zinsser is a perfect example. Excellent! Anyone who writes in the business world often should read a few books on how to write. “On Writing Well” by William Zinsser is a perfect example.

]]> http://www.mpdailyfix.com/communicate-to-an-audience-of-one/comment-page-1/#comment-23687 Lewis Green Thu, 02 Nov 2006 14:05:42 +0000 http://www.mpdailyfix.com/communicate-to-an-audience-of-one/#comment-23687 CK, You never go on too long. We do need to be concise and to write in ways that create imagery. And your writing always does that. I love the screenwriting saying. All too often my clients want to tell their audience every detail and boring fact. Who cares? The message in a bottle gets much more positive attention than a barge-full of crap. CK,
You never go on too long. We do need to be concise and to write in ways that create imagery. And your writing always does that.
I love the screenwriting saying. All too often my clients want to tell their audience every detail and boring fact. Who cares?
The message in a bottle gets much more positive attention than a barge-full of crap.

]]> http://www.mpdailyfix.com/communicate-to-an-audience-of-one/comment-page-1/#comment-23686 CK Thu, 02 Nov 2006 03:20:07 +0000 http://www.mpdailyfix.com/communicate-to-an-audience-of-one/#comment-23686 "We have got to do better. We have to find the words that create images in our audience's mind's eye. We have to show not tell." Well said. As I said over at Mack's blog, it's a challenge to stop telling--we've just been doing it for so long. There's a great saying in screenwriting that goes "Arrive Late. Leave Early." It espouses that you should get straight to the point and leave your audience wanting more (not exhausting them). Along with "Show don't Tell", it applies to marketers. We all need to search for more relevancy and honesty--and keep it shorter. I know some of my past messages have gone on too long :-). “We have got to do better. We have to find the words that create images in our audience’s mind’s eye. We have to show not tell.”
Well said. As I said over at Mack’s blog, it’s a challenge to stop telling–we’ve just been doing it for so long.
There’s a great saying in screenwriting that goes “Arrive Late. Leave Early.” It espouses that you should get straight to the point and leave your audience wanting more (not exhausting them). Along with “Show don’t Tell”, it applies to marketers. We all need to search for more relevancy and honesty–and keep it shorter. I know some of my past messages have gone on too long .

]]> http://www.mpdailyfix.com/communicate-to-an-audience-of-one/comment-page-1/#comment-23685 Lewis Green Wed, 01 Nov 2006 19:07:17 +0000 http://www.mpdailyfix.com/communicate-to-an-audience-of-one/#comment-23685 Great comments all. Claire's keep it simple is our starting point; Tammy's comment about ego getting in the way is so true; and Gianandrea, it is strange(and puzzling) that so many (not most, I hope) make comunications so complex. This is especially confounding to me since we know that the consumer is going to spend only a short time deciding whether our message is worth consuming. If we make reading the message work, what are our chances they reader will pay attention? Great comments all. Claire’s keep it simple is our starting point; Tammy’s comment about ego getting in the way is so true; and Gianandrea, it is strange(and puzzling) that so many (not most, I hope) make comunications so complex.
This is especially confounding to me since we know that the consumer is going to spend only a short time deciding whether our message is worth consuming. If we make reading the message work, what are our chances they reader will pay attention?

]]> http://www.mpdailyfix.com/communicate-to-an-audience-of-one/comment-page-1/#comment-23684 gianandrea facchini Wed, 01 Nov 2006 18:48:28 +0000 http://www.mpdailyfix.com/communicate-to-an-audience-of-one/#comment-23684 lewis, how strange is for marketing people, most of them in charge of communication, not being able to communicate in a plain and effective way. tammy, thanks for quoting. i really believe that people does speak in obscure way to keep an aura of being literate and irrefutable for their audience. lewis, how strange is for marketing people, most of them in charge of communication, not being able to communicate in a plain and effective way.
tammy, thanks for quoting. i really believe that people does speak in obscure way to keep an aura of being literate and irrefutable for their audience.

]]> http://www.mpdailyfix.com/communicate-to-an-audience-of-one/comment-page-1/#comment-23683 Tammy Strnatka Wed, 01 Nov 2006 18:14:23 +0000 http://www.mpdailyfix.com/communicate-to-an-audience-of-one/#comment-23683 Yeah! Sometimes companies feel as if they're not getting what they paid for without the gobbleydygook-stick up your @#$% language. In CK's first post "Goin' Social: Hard Because It's Simple" gianandrea facchini made this comment: "don't you think that making things complex is a way to defend, at least short term, your job? you are a graduated guy, you now work for the BRAND after several years of experience on job assignement more and more rewarding but tough, too. your mantra is that marketing is top down, is a way to make people eat as quick as they can what you have just produced (well the original is far harsh than this). all of a sudden, a very simple thing as to talk to people and sit down and listen is a powerful marketing tool. that's unfair, isn't it?" It kind of applies here because people want to look like they know what they're talking about and they think by talking like a corporate robot they will achieve respect and credibility. I'm not as formally educated in the marketing speak as most of the people on this site so I tend to talk from my own common sense, experience and especially my heart. Yeah! Sometimes companies feel as if they’re not getting what they paid for without the gobbleydygook-stick up your @#$% language. In CK’s first post “Goin’ Social: Hard Because It’s Simple” gianandrea facchini made this comment: “don’t you think that making things complex is a way to defend, at least short term, your job? you are a graduated guy, you now work for the BRAND after several years of experience on job assignement more and more rewarding but tough, too. your mantra is that marketing is top down, is a way to make people eat as quick as they can what you have just produced (well the original is far harsh than this). all of a sudden, a very simple thing as to talk to people and sit down and listen is a powerful marketing tool. that’s unfair, isn’t it?”
It kind of applies here because people want to look like they know what they’re talking about and they think by talking like a corporate robot they will achieve respect and credibility.
I’m not as formally educated in the marketing speak as most of the people on this site so I tend to talk from my own common sense, experience and especially my heart.

]]> http://www.mpdailyfix.com/communicate-to-an-audience-of-one/comment-page-1/#comment-23682 Claire Ratushny Wed, 01 Nov 2006 18:10:10 +0000 http://www.mpdailyfix.com/communicate-to-an-audience-of-one/#comment-23682 Hi Lewis, Strong post. Our goal should be to couch even the most complex and profound ideas in the simplest of language to be truly effective! As you say, think of your audience; put yourself in the place of the person you're talking to, and then begin to write! Excellent! Hi Lewis,
Strong post. Our goal should be to couch even the most complex and profound ideas in the simplest of language to be truly effective! As you say, think of your audience; put yourself in the place of the person you’re talking to, and then begin to write! Excellent!

]]> http://www.mpdailyfix.com/communicate-to-an-audience-of-one/comment-page-1/#comment-23681 Donna Tocci Wed, 01 Nov 2006 14:00:02 +0000 http://www.mpdailyfix.com/communicate-to-an-audience-of-one/#comment-23681 Lewis - I found myself nodding my head through your whole post! Bravo. Lewis – I found myself nodding my head through your whole post! Bravo.

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