MediaBuyerPlanner: ZDNet’s Donna Bogatin reports on Clinton and Obama’s user-centered campaign websites, a phenomenon she is labeling “user-generated politics.”
My.BarackObama.com allows “you” to create a profile, find supporters near you, plan and attend events, network with friends, become a fundraiser and set up a blog. However, the importing of posts from blogs?that users have set up elsewhere?is not offered – and that, Bogatin says, shuts out the web’s most opinionated.
In Clinton’s camp, the Team Hillary Action Center wants “you” to help build the supporter list, host and attend Hillary events, set goals for “Hillraisers” and become a guest blogger.
The presidential hopefuls posted their respective campaign launch announcements on Barack TV and Hillary TV, with Barack saying “the campaign is about you,” while Hillary declares, “let the conversation begin.”
Related stories:
- Presidential-Campaign Online Forays Getting Creative, Controversial
- Time.com Revamps, Embraces Social Media
- Online Political Ad Spend Going to Email, Not Ads
- Social Network for ‘Opinion Drivers’ Debuts
- Tech, Politics Top Lists of Top Blogs
- MySpace Declares Itself Political but Nonpartisan
- Google Forms Political Action Committee
- Political Ad Spend to Reach $1.6 Billion
