MediaBuyerPlanner: Clear Channel Outdoor plans to unveil a billboard equipped with the highest resolution possible along with interactive technologies such as Bluetooth, SMS messaging and free broadband wireless access.
The “spectacular” billboard will be located in Times Square at 47th Street and Broadway, writes Mediaweek.
The billboard will stream news, weather and sports along the bottom one third, with the top displaying full-motion video ads in high definition. The company is currently working on lining up content partners.
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