MarketingProfs

MediaBuyerPlanner: Citysearch has agreed to acquire Insider Pages, a reviews-based local search company, writes DM News.
The acquisition gives Citysearch content from a community of avid users, says Citysearch’s senior marketing manager Brandi Willard, pointing out that users are demanding more and more local content.
Insider Pages helps people find local businesses through recommendations. It has more than 600,000 merchant reviews of local businesses in 30 markets across the country.
Citysearch will now be able to offer consumers over one million user reviews plus local market directory information across more than 500 business categories. Marketers will have a larger customer base to whom to market.