MediaBuyerPlanner: WashingtonPost.com yesterday posted the first installment of the serialized story, Citizen K Street, about the influential lobbyist Gerald Cassidy, written by Washington Post associate editor and Beltway insider, Robert Kaiser.
Citizen K Street debuted in yesterday’s Washington Post, highlighting Cassidy’s life in “newsreel” fashion. The series has moved to the web, where twenty-five chapters will run, Monday through Friday, over the next five weeks.
According to the Washington Post, the series is reminiscent of the days of radio or movie serials, but with new modern twists. Between chapters, WashingtonPost.com will present a range of multimedia features, such as video interviews with Cassidy and other key players in the story, archival footage of Cassidy and internal documents from Cassidy’s firm.
“This is an excellent example of how the Washington Post’s high-quality journalism can be showcased and enhanced online,” said Jim Brady, executive editor, WashingtonPost.com. “In addition to a seasoned reporter telling a story, we are letting our users in on his sources – letting them hear, see and experience for themselves. These elements have allowed us to really leverage the power of Web-based multimedia technology to provide a unique platform from which to revive long-form reporting.”
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