MarketingVOX: In Denmark, free daily newspaper Nyhedsavisen is merging citizen journalism with its traditional counterpart, writes Springwise.
Bloggers and other citizen journalists have access to Avisen.dk’s homepage, where their stories are published alongside articles written by the newspaper’s editorial staff. Pros and amateurs compete for top positions in the “most read” and “most debated” sections.
To contribute, wannabe journalists create a profile and set up a blog on the website. Whether a user-generated piece makes it to the homepage is determined by its popularity.
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