MediaBuyerPlanner: Continued doom and gloom for the newspaper industry is expected when newspaper publishers announce quarterly results this month.
Gannett Co. Inc., the largest U.S. newspaper publisher, kicks off the season today and analysts are expecting an 11.5 percent drop in profit, according to Reuters. Media General Inc., publisher of the Richmond Times-Dispatch, is expected to announce a 6.8 percent drop, and Journal Register Co. is expected to post a 36 percent drop in profit.
Declines on national, retail and real estate advertising may continue for some time, wrote Citigroup analyst William Bird in a note to investors last week, saying that, “A key risk for the group is that 2007 newspaper growth could be worse than expected.”
To counter these pressures, newspapers have taken to exploring new ad formats and placements, such as offering ads on the front pages of sections and even on the front page of the paper itself.
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- NYT Co. CEO: Print Ad Market ‘Very Challenging’
- Wachovia: Newspaper Auto Ads Down
- LA Times Running Ads on Section Fronts
- Wall Street Journal to Sell Front Page Ads
- Online to Surpass Newspapers in Real Estate Advertising
- NY Times Puts Ads on Business Front Page, Considers Shrinking Width
- U.K. Newspapers Suffer in May
- Print Newspaper Circulation Drops, Online Readers Increase
- Study: Auto Shoppers Ignore Print Ads; More Auto Ad Spending Online
- Newspapers to Become Mostly Online Entities
