MediaBuyerPlanner: Yet another magazine is following the footsteps of several that have recently closed down their print operations while maintaining a working website. On Monday, Time Inc. announced that it was shuttering the print edition of Life magazine. This spring, a Meredith Corporation publication will also cease its print operation.
Child magazine will be printed for the last time this spring, but will continue to maintain a web presence, according to The New York Times. Child’s website will become part of a parenting portal that will debut in July. It will also include Parents, American Baby and Family Circle, three other Meredith titles.
Child faced new competition last year from Conde Nast’s Cookie and Disney’s Wondertime. The publication’s circulation fell 18.5 percent last year, according to the Audit Bureau of Circulations.
Subscribers can choose to receive Parents magazine instead, or can opt for a refund.
A promotion on the magazine’s current website is offering two free years of the magazine when a one-year subscription is purchased.
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