http://www.mpdailyfix.com/cheap-word-of-mouth/?utm_source=rss&utm_medium=rss&utm_campaign=cheap-word-of-mouth Opinions. Commentary. News. Sat, 11 Feb 2012 13:14:15 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/cheap-word-of-mouth/comment-page-1/#comment-22608 Mack Collier Sat, 09 Sep 2006 22:05:56 +0000 http://www.mpdailyfix.com/cheap-word-of-mouth/#comment-22608 "Because, in all reality, engaging in an open, honest conversation with your customers is a whole lot more work." Bingo, and unfortunately, many companies are just too lazy to put forth the effort required. BTW, welcome aboard! “Because, in all reality, engaging in an open, honest conversation with your customers is a whole lot more work.”
Bingo, and unfortunately, many companies are just too lazy to put forth the effort required.
BTW, welcome aboard!

]]> http://www.mpdailyfix.com/cheap-word-of-mouth/comment-page-1/#comment-22607 Spike Fri, 08 Sep 2006 15:11:50 +0000 http://www.mpdailyfix.com/cheap-word-of-mouth/#comment-22607 Thanks for the validation, Lewis. Starbucks is a perfect example of doing WOM well while building a culture - and not scrimping on the $$. And my oh my, how it's paid off. Thanks for the validation, Lewis. Starbucks is a perfect example of doing WOM well while building a culture – and not scrimping on the $$. And my oh my, how it’s paid off.

]]> http://www.mpdailyfix.com/cheap-word-of-mouth/comment-page-1/#comment-22606 Lewis Green Fri, 08 Sep 2006 13:13:25 +0000 http://www.mpdailyfix.com/cheap-word-of-mouth/#comment-22606 So true Spike. I worked at Starbucks during their '90s growth spurt. The marketing strategy then and now centers on word of mouth (WOM) through education and customer experience. The decision to go this way was visionary then. But it went hand in hand with the commitment to spend little on advertising. Why? Because WOM costs real marketing dollars. It isn't cheap. So true Spike. I worked at Starbucks during their ’90s growth spurt. The marketing strategy then and now centers on word of mouth (WOM) through education and customer experience. The decision to go this way was visionary then. But it went hand in hand with the commitment to spend little on advertising. Why? Because WOM costs real marketing dollars. It isn’t cheap.

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