MarketingVOX: Single mobile females (SMFs) – young single women who have cell phones – assign their mobile devices an important role in relationships and dating, organizing their lives, and in fashion, according to a recent study commissioned by Samsung Telecommunications America, MarketingCharts reports.
“The cell phone is an integral part of the SMF’s life, serving as a pocket-size detective, matchmaker, wing-woman and beyond. It is now officially a girl’s best friend,” said Randy Smith, VP of channel marketing for Samsung.
Among the survey findings:
- More than two-thirds of women (73 percent) of women have ditched traditional, paper address books for their cell phones to keep track of contacts.
- The average number of cell phone contacts is 63.
- Almost one-third of respondents said they can tell a good amount about a person by the type of cell phone they have (32 percent).
- Some 12 percent of females surveyed said that they would be less likely to date someone if they had a big and bulky cell phone.
- Nearly three-quarters of females surveyed look at their cell phone, rather than their watch, to get the time (74 percent).
- More than one out of three SMFs have had a friend call them to interrupt a date (34 percent).
MarketingCharts provides a few more tidbits of data from the study.
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