MarketingVOX: CBS and Verizon have partnered to bring Big Brother 8 on its own dedicated V Cast channel, reports AdWeek.
The V Cast Mobile TV channel will air live, continuous footage from the Big Brother 8 house. It will be free to existing V Cast subscribers. MediaFlo, which specializes in streaming and simulcasts, will be powering the V Cast platform.
Other mobile content available includes photos, text alerts and daily recaps of activity inside the house.
Vahe Habeshian BIO
08.20.07
