MediaBuyerPlanner: CBS has snared another first-time buyer for the Super Bowl. Cadbury Schweppes’s Snapple will be promoted during the big game with ads focusing on the brand’s Green Tea.
Snapple, like many of the brands advertising during the Super Bowl, will attempt to drive traffic to its website, where visitors can view a web-only spot for the brand’s Red Tea, writes Adweek.
Red Tea is out on the market, but won’t be advertised for a few months, according to Snapple.
Snapple spends about $30 million annually in the U.S. on measured media, per Nielsen Monitor-Plus.
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