MediaBuyerPlanner: A day after MSNBC announced it would no longer simulcast Don Imus’s morning radio show, CBS has canceled the show, effective immediately, following statements Imus made concerning the Rutgers women’s basketball team.
CBS had originally suspended Imus for two weeks, but after nearly a week of public outcries against the radio host, NBC News President Steve Capus said that Imus “touched a nerve” within the organization and firing him was “the only action we could take,” writes CNN.
Imus in the Morning, which was carried on 61 radio stations, generated about $20 million in revenue last year (about one percent of CBS Radio’s total).
Mike and the Mad Dog – a sports talk show – will replace Imus in the Morning, at least temporarily, reports The New York Times. The article speculates that Imus could reappear on satellite radio in the future.
Related stories:
- MSNBC to Cease ‘Imus’ Simulcasts
- Staples Pulls Ads from ‘Imus in the Morning’
- Don Imus Suspended for ‘Repugnant, Repulsive’ Remarks
- WFAN to Stream Live, Finally
- Imus Outdoor Ads Flaunt First Amendment
