MarketingProfs

MediaBuyerPlanner: Dan Rather, who has sat in the CBS anchor chair for 24 years, will be gone from the network by the time Katie Couric joins this fall, according to the Washington Post. CBS executives have said that they are not trying to “boot” him because of the controversy surrounding his botched story on President Bush and the National Guard, but rather that there will be no room for him on 60 Minutes, particularly with Couric’s arrival as well as that of CNN’s Anderson Cooper as part-time contributor.
Rather, who refused to discuss his future, has a contract that expires in November, but sources say he may be gone before that. CBS executives hope that a “dignified exit” can be arranged for Rather, according to the article, but say that it’s time for the news division to move on from the Rather era.