The New York Times says The Shack has been a “surprise best seller.” Published in over 30 languages around the world, The Shack now has over 7 million copies in print and ranked first on the New York Times best seller list for 70 weeks. Some might argue the success of The Shack derives from…
Archive for the ‘Word of Mouth Marketing’ Category
Wednesday, March 10, 2010
Don’t Abandon Traditional Marketing Methods: Integrate and Interact
The popularity of social media in marketing and PR continues to grow at a rapid pace, with more businesses taking this form of communication seriously every day. From restaurants to fashion, technology to travel, you can find information, special deals and customer care from your favorite brands…
Tuesday, March 9, 2010
Home Sweet Home Brands
In recent days, I’ve been struck by how powerful the sense of “home” can be. Home is familiar, comfortable, irreplaceable. There’s an undeniable “belongingness” that can’t be replicated.
Stepping off on a hike last fall in New Hampshire, I was overwhelmed by the sense that I was back home in New …
Wednesday, March 3, 2010
Employees as an Overlooked Resource: 5 Ways to Equip Employees to Help with Marketing
Marketers have turned to all manner of social channels in their efforts to tap into the social media craze, from engaging in formal blogger outreach efforts to stuffing YouTube channels with videos in the hopes that others will embed link to them from their Facebook profiles. But marketers continue…
Monday, January 12, 2009
Should Recommendations Still Be Trusted?
Recommendations come from myriad sources such as friends, family, co-workers, online reviews and even e-commerce algorithms. Studies have shown that recommendations are trusted more than information proffered by media sources or corporate advertising. However, with daily reports of fraud and…
