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MarketingProfs Daily Fix Blog
A few days ago, I dialed into a teleconference on headline testing conducted by Marketing Experiments….
This teleconference was specifically for improving Web site results.
Some of the conclusions:
* Specificity is a key to winning headlines and to higher conversions: “Dental Plans for $8.33 a …
Today I had the great pleasure of speaking to a college class at The University of Akron about the business of e-marketing….
Can you believe they’re teaching e-marketing in college now? To those of us who learned it “on the fly” as it grew, it’s hard to believe it’s a “real” curriculum now, righ…
I wonder how many business principals out there ever take a good look at their Web sites. Not many, I’ll bet….
Too many sites just plain miss the point. The fact of the matter: what can and should be a great marketing tool becomes a source of frustration to the customer. Yet, I think a helpful, …
In Sunday’s NY Times Business Section, there was a huge article on MySpace.com called Making Friends Was Easy. Big Profit Is Tougher and I found it eye-opening….
If you don’t know what MySpace is, let me give you a quick synopsis: MySpace is owned by News Corp., who bought it last year for $649 …
I type this from a Web conference in Boston, where everyone remains obsessed with search engine rankings….
Those of you who know me or have read my columns over the past 12 years know I’m not a big fan of search engine rankings obsession…. In fact, for me the mark of a successful site is a sit…
Collective intelligence will be a key competitive advantage in the 21st Century….
Never before has there been a better medium to tap the collective intelligence than the Web.
The very first issue of my newsletter that I published on June 24, 1996, was about the potential of collective intelligen…
That was the phrase that got my attention….
I was talking to an exec at a 1999 new media company… one of those anchor tenants on the web, a big content website. She said something that, in retrospect was obvious, but so shocking it made me sit up straight.
“Google doesn’t help us at all. It wo…
It’s amazing, sometimes, how a little piece of information can be just what you need to take your next step….
That’s why the Web can be so powerful …. it’s just chock-a-block with information that could be useful to you. I say “could” because there’s a catch: you have to find it first. Findi…
You’ve probably already seen the announcement, but Disney plans to offer many TV shows for free on the Web. Literally, this is the BIG news of the day…
even making the front page of the Newark Star Ledger. There are a ton of articles out there including The Wall Street Journal’s Disney’s Web Mo…
Why spend $80,000 and take two years off to become senior management material? So asks BusinessWeek in a write-up on our pal Seth Godin, P&G brand manager Josh Kaufman, and other proponents of the self-education movement called the Personal MBA….
Inspired by Seth (seriously, who isn’t?), Kaufman…
